Search

This paper examines the influence of high and low context communication on the behavior of using impression management tactics of Turkish people who returned from Austria and Germany. The study's hypotheses have been tested on 51 employees working in Turkey. Data of the study was collected through an online survey. Reliability analyses have been performed and scales proved reliable. Statistical relationships have been tested with Pearson correlation analyses. Following the results of the study, it could be determined that there is a statistical relationship between communication style and impression management positively at the high context dimension and negatively at the low context dimension. Another meaningful finding of the study occurred by conducting the paired-samples t-test. Turkish employees who came from Austria and Germany on the one hand perceived Austria and Germany with low context and low impression management tactics, on the other hand, they detected Turkey with high context and much engagement in impression management tactics. The results of the study show that low-context communication is preferred in Germany and Austria and high context communication in Turkey. [ABSTRACT FROM AUTHOR]