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Recently, numerous efforts have been devoted to sky blue or greenish blue organic light-emitting diodes (OLEDs), nevertheless, the deep blue and pure blue OLEDs still remain a formidable challenge. Herein, a series of deep blue and pure blue donor–acceptor–donor (D–A–D) type emitters, namely Cz-DMTD, PhCz-DMTD and TMCz-DMTD, were constructed. For PhCz-DMTD which exhibited no delayed fluorescence component, the extended delocalization of donors and the enhancement of oscillator strength were both observed through theoretical calculation. For methyl-engineered TMCz-DMTD, the degenerate charge transfer singlet excited (1CT) and triplet excited (3CT) states and localized triplet excited (3LE) state endowed a thermally activated delayed fluorescence (TADF) character. Moreover, PhCz-DMTD and TMCz-DMTD based OLEDs displayed emission with Commission Internationale de l'Eclairage (CIE) coordinates of (0.164, 0.077) and (0.157, 0.107) and with maximum external quantum efficiencies (EQEmax) of 4.6% and 8.7%, respectively. It is the first time that the electroluminescence wavelength of TMCz based OLEDs reached below 450 nm with a CIEy below 0.11. Molecular engineering of the carbazole moiety is expected to provide a valuable strategy for molecular design of more deep blue emitters. [ABSTRACT FROM AUTHOR]