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This article presents information regarding the presents of Mike Miller of Mike Miller Toyota, a major advertiser in the "Los Angeles Times", and Bob Zacky of the Zacky Farms chicken dynasty. Zacky of the Zacky Farms chicken dynasty. Many interpreted their presence in the Times's box as a form of corporate apology for the paper's aggressive reporting, which had allegedly upset both men recently. But even today, the Times remains a house of many mansions. Steve Wasserman runs a remarkably literate weekly book review section, for example, whose uncompromising ethos would seem to contradict everything that is said about the paper. It is a paper, in other words, with a lot of decline left in it, even though the Willes/Downing forces appear almost certain to prevail in the end.

The article profiles Nick Cohen, chief creative officer of the New York-based advertising agency, Mad Dogs & Englishmen describing his business strategies and relocation to San Francisco, California. The office opened in September 2000 to service its latest account, Metro Newspapers, publisher of a weekly alternative paper. Mad Dogs also has an assignment from PDI/DreamWorks to create a recruitment campaign for its animation unit.