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This article proposes the concept of digital heuristics to model and explain political communication strategies in the complex environment of hybrid media systems. Insights from recent psychological and political research on heuristic decision-making are combined with literature on the current structural context and features of online communication in order to make the case for a heuristics-oriented approach to political communication strategies. I argue that despite the growing importance of data analytics, in increasingly dynamic and uncertain communication environments, political actors mainly design their strategies according to simple rules (heuristics) that rely on selective information (as well as trial and error) rather than to complex models. Analyzing interviews with communication managers from major political parties in Germany and the United Kingdom, I identify and conceptualize two types of digital heuristics in use: hybridity-based and algorithm-based. The article concludes with considerations for a future research agenda using the concept of digital heuristics. [ABSTRACT FROM AUTHOR]

This article aims to discuss some concepts, aspects and different perceptions regarding the importance of memory preservation. It is based on the assumption that recent memory is not only reconstructed by the Oral History methodology, but also through documents, files, photos, among other sources that are capable of storing residues and traces of the past. Our research object will be Editora Abril's magazine Intervalo (1963-1972). The experience of conducting interviews with former Intervalo employees allowed the magazine's history to be recorded and a better understanding of the historical context of the period. We will analyze, through excerpts from the testimonies collected, some aspects and communication strategies by the magazine, which was reinforced by the creation and dissemination of television programs - musical programs, quiz shows, interviews, humorous programs, musical competitions, among others - as a major marketing strategy by TV stations. [ABSTRACT FROM AUTHOR]

The study tries to answer on three questions: how many citizens does the State access through the social media available to the set of entities of Central State Administration? What are the dominant strategies used by these entities in order to get the largest number of followers? How are the relationships with these entities through social media perceived by citizens? Questions that start from the hypothesis that the extension of social media audience of State is as relevant as that available to other large media corporations in our country, despite its recent implementation in many of its agencies. Secondly, this extension is very unequal and this depends on each entity communication policy strategy. As a third hypothesis, the extension of the accumulated audience is conditioned by the relationship and representation that society has of the different organisms. It is designed a quadruple methodology: 1) quantitative, 2) content analysis of the messages with more echo, 3) qualitative interviews to managers of institutional social media, and 4) discussion groups. One of the relevant results is the communication personalization effort in order to obtain a deeper link with citizen-receivers, replacing the traditional formal-burocratic language. [ABSTRACT FROM AUTHOR]

Purpose. Participation in clinical trials (CTs) is low among rural communities. Investigators report difficulty recruiting rural individuals for CTs. The study purpose was to identify recruitment barriers, motivators, and strategies to help increase access to and participation in CTs in rural and urban communities. Approach. Qualitative focus groups/interviews. Setting. Rural and urban counties in one southeastern state. Participants. Two hundred twelve African-American and white men and women ages 21+. Method. Nineteen focus groups and nine interviews were conducted. Audio files were transcribed and organized into NVivolO. Recurring themes were examined by geographic location. Results. Although similar barriers, motivators, and strategies were reported by urban and rural groups, perceptions regarding their importance varied. Recruitment barriers mentioned in both rural and urban groups included fear, side effects, limited understanding, limited time, and mistrust. Rural groups were more mindful o f time commitment involved. Both rural and urban participants reported financial incentives as the lop motivator to CT participation, followed by personal illness (urban groups) and benefits to family (rural groups). Recruitment strategies suggested by rural participants involved working with schools/churches and using word of mouth, whereas partnering with schools, word of mouth, and media were recommended most by urban groups. Conclusion. Perceived recruitment barriers, motivators, and strategies did not differ considerably between rural and urban groups. Major barriers identified try participants should be addressed in future CT recruitment and education efforts. Findings can inform recruitment and communication strategies for reaching both urban and rural communities. [ABSTRACT FROM AUTHOR]

This paper reports findings from part of an evaluation study of the Communication Aids Project (CAP), a government-funded project in England which provided communication aids to school-aged children. The paper focuses on parents' views of the CAP process and the impact of the aid. Fourteen parents were interviewed twice over the telephone: once before or just as their children received communication aids and again six to eight weeks later. Parents expressed satisfaction with the impact of the aid on their children's lives and showed they had realistic expectations concerning potential short- and long-term benefits. They raised two main concerns regarding the provision of aids, namely the timescale involved and access to accurate information and advice. [ABSTRACT FROM AUTHOR]