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The article discusses an experiential marketing campaign launched by the high-end Italian coffee brand Illy Caffé. The campaign centers around the "Illy Push Button House," which is a standard issue shipping container that unfolds into a five-room living space with a push of a button, and does so in 90-seconds. Inside the home, holiday shoppers will be offered espresso and cappuccino refreshments, as well as other offerings. The home is located at New York City's Time Warner Center.

The article discusses an experiential marketing campaign launched by chocolatier Sweet Riot. The campaign involved a street team handing out samples of the brand's chocolate in Union Square in New York City during the day after Thanksgiving 2007, which is commonly referred to Black Friday. The street team also carried signs that said such slogans as "Eat Cacao! Eat Cacao!" or "A morsel a day keeps the fat away," and "Thank you for being a rioter."

Provides information on the marketing strategies of cable network Trio, the Vivendi Universal-owned network, to back its "Awards Show Mania" month in December 2003 in the U.S. Promotional campaign of the company in different movie theaters in New York; Marketing campaign in Los Angeles, California; Print advertising campaign of the company.

The article reports on the market repositioning strategy of Pizza Hut citing the launch of advertising campaigns created by the New York-based Omnicom Group's BBDO Worldwide. The advertisements used the tagline "Gather 'Round the Good Stuff" to highlight the family-friendly marketing strategy conceptualized by the company.