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Your search keyword '"MARKETING strategy"' showing total 3 results
3 results on '"MARKETING strategy"'

1. Affordable, Effective, and Realistic Marketing.

Author

Verostek, Jane M.

Subjects
*ACADEMIC libraries, *MARKETING strategy, *SURVEYS, *LIBRARY users, *OPPORTUNITY, *ADVERTISING campaigns, *INFORMATION services
Abstract

Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. [ABSTRACT FROM AUTHOR]

Published
2005
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2. Illy's Futuristic Home For the Holidays.

Author

Newman, Eric

Subjects
*MARKETING strategy, *COFFEE shops, *ADVERTISING campaigns, *MARKETING
Abstract

The article discusses an experiential marketing campaign launched by the high-end Italian coffee brand Illy Caffé. The campaign centers around the "Illy Push Button House," which is a standard issue shipping container that unfolds into a five-room living space with a push of a button, and does so in 90-seconds. Inside the home, holiday shoppers will be offered espresso and cappuccino refreshments, as well as other offerings. The home is located at New York City's Time Warner Center.

Published
2007

3. A Sweet Riot Descends on Black Friday.

Author

Newman, Eric

Subjects
*MARKETING strategy, *ADVERTISING campaigns, *CHOCOLATE, *MARKETING, UNION Square (New York, N.Y.)
Abstract

The article discusses an experiential marketing campaign launched by chocolatier Sweet Riot. The campaign involved a street team handing out samples of the brand's chocolate in Union Square in New York City during the day after Thanksgiving 2007, which is commonly referred to Black Friday. The street team also carried signs that said such slogans as "Eat Cacao! Eat Cacao!" or "A morsel a day keeps the fat away," and "Thank you for being a rioter."

Published
2007

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