This article deals with the presence of women in the field of journalism in the U.S. The American Society of Newspaper Editors only began gathering data on women in the newsroom in 1999. In 2004, its members reported that the proportion of females had returned to the level tallied that year, about 37 percent, after a two-year decline. Women of color make up just 16 percent of those. Data collected by MediaTenor, an international content analysis company, studied sourcing in 2003, and found that U.S. news programs relegated women to stereotypical fields of expertise, such as health, society and human interest. Overall, international television news stories included women only 14 percent of the time. Similarly, in 2001, women made up just 15 percent of all sources on U.S. network news, and only 9 percent of professional and political voices. The missing female voices resound loudly in their absence. Journalists often seek men to be sources not out of a willful dismissal of the talents of women, psychologists and sociologists suggest, but because of our own unconscious tendencies. In an effort to understand these processes, one team of researchers designed the Implicit Association Test. In its first year-and-a-half of public use, they found that no matter what people said they believed about sex roles, the 600,000 men and women who took the test were far more likely to associate women with liberal arts subjects and men with technical ones.