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The article presents information that when film producer Zach Richter was looking for a way to publicize his documentary about a flourishing Connecticut charter school, he turned to Washington. Under the U.S. President George Bush administration, the Education Department's largest traditional public relations undertaking has been its $1 million contract with the New York City-based public relations giant Ketchum Inc., for promoting the No Child Left Behind Act. RedGizmo mapped out a bilingual campaign aimed at educating parents about the No Child Left Behind Act, which included an interactive Web site and a series of events that featured President Bush's first-term secretary of education, Rod Paige.