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1 results on '"FOOD industry"'

1. Food Industry: The Investigation of Consumers' Taste Preferences.

Author

Ferguson, H. H.

Subjects
*FLAVOR, *CHOICE (Psychology), *PSYCHOLOGICAL research, *HUMAN experimentation in psychology, *EXPERIMENTAL psychology
Abstract

In this article Mr. Ferguson, Lecturer in Experimental Psychology, Otago University, New Zealand, indicates the importance to the manufacturer or producer of research into taste preferences. He points out the limitations of certain methods and outlines an alternative. [ABSTRACT FROM AUTHOR]

Published
1937

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