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Your search keyword '"Post-Keynesian economics"' showing total 1 results
Start Over Descriptor "Post-Keynesian economics" Topic macroeconomics Publication Year Range Last 3 years Database Academic Search Index Publisher sage publications inc.

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1 results on '"Post-Keynesian economics"'

1. A Heterodox Approach to Masstige: Brand Fetishism, Corporate Pricing, and Rules of Consumer Choice.

Author

Lah, Marko and Sušjan, Andrej

Subjects
*CONSUMER preferences, *MICROECONOMICS, *PRICES, *INSTITUTIONAL economics, *LUXURY, *CONSUMER protection, *MACROECONOMICS
Abstract

Masstige, or luxury for the masses, is a phenomenon that requires a heterodox economic approach based on Original Institutional Economics view of corporate power combined with Marxian concept of brand fetishism and post-Keynesian theories of pricing and consumer choice. The attitude toward luxury in classical works on political economy is briefly outlined. By applying the post-Keynesian theory of oligopolistic pricing, we show how the power of luxury brands enables high profits of luxury conglomerates. We use the post-Keynesian theory of consumer choice to differentiate between various types of masstige buyers. JEL Classification: B52, D11, D21, D43 [ABSTRACT FROM AUTHOR]

Published
2024
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