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The article focuses on the exchange-traded-fund (ETF) industry and presents suggestions for choosing a potential fund. It analyzes the legitimate investing theme of ETF and its marketing methods. The author suggests examining the fund's goals, strategies and holdings to make sure that the investor was getting the right exposure.

The article focuses on top-yielding online savings accounts in the U.S. Topics covered include advice for investors to choose savings accounts that consistently offers a strong yield, reason for excluding the Fitness Bank Savings Account from the top-yielding savings account chart, and yield of Purepoint Financial Online Savings and Live Oak Bank Online Savings.

The article presents information on new ways of measuring risk to help investors in determining the stocks that can be high-yielding. Topics covered include spreads of unconventional income securities being chosen by some investors in response to the collapse of bank rates and bond yields, areas that investors can tap for high yield such as commercial mortgage-backed securities and nonbank business lending and some of the recommended investments like Ares Capital and Apollo Investment.

The article discusses about the target date funds. Topics of discussion includes they are treated as default option in retirement plans, due to their diversifications, target-date funds can never reach in the list of top performers or they can save from getting mauled in a bear market. It also suggests that investors have earned better in capturing upswings and not piling for downswings.