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Current research on public opinion shows a high level of discredit of trade unions in Spain. This article focuses on one of the expressions of this discredit: the discourse on trade unionism by mass media. To this purpose, the anti-union discourse by the conservative newspaper La Razón during the first semester of 2012 is analysed. Firstly, 868 headlines of news relating to trade unions in this newspaper are explored and classified into neutral, negative or positive content. Secondly, the structure and elements of the anti-union discourse in a selection of news reports is analysed. The results reinforce the thesis that trade unions are subject to an intensive disparaging campaign which is seriously damaging their public image and their social power. [ABSTRACT FROM AUTHOR]

In this paper, we present the results of a larger investigation in which, relying on the concept of interpretative repertoire put forward by Poter and Wetherell, we analyze the emerging discursive framework of the Andalusian Public Health System in terms of the arguments-ideas behind such framework. In a previous paper, we identified three major discursive groups that we labelled as critical, ontological, and legitimating. At this second stage, we address the subjectivities constructed on the basis of these repertoires and we emphasize three categories of subjects: healthcare, non-healthcare, and citizens. We draw attention to the multi-discursive nature of the organization and, therefore, the multi-referentiality inherent in the processes of subjectivity construction as well as the --potential-- organisational consequences of assuming one or another type of subjectivity. We conclude by proposing the need for a dialogic model of management that includes the system's multi-discursive variety toward a same direction. [ABSTRACT FROM AUTHOR]