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With the rapid development of China's economy, the continuous improvement of people's living standards and the rapid development of the taxi industry in China, the trip volume of urban taxi and the traveling demands rise rapidly. In this paper, based on the goal and direction of taxi price adjustment of Beijing, from the perspective of economic behavior choice of pedestrians, through the cost-demand equilibrium and the break-even analysis, it finds taxi demands are negatively correlated to fixed costs and the private car population is negatively correlated to the relative traveling cost of the private by the public transportation. Finally, combined with the influence of current taxi software application, thus it puts forward the targeted taxi traffic demand management policy recommendations. [ABSTRACT FROM AUTHOR]