1. PR finds its path.
- Author
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Sharma, Shael
- Subjects
- *
PUBLIC relations , *BUSINESS enterprises , *GLOBALIZATION , *ECONOMIC indicators , *GROSS domestic product , *MERGERS & acquisitions , *RATE of return ,INDIAN economy, 1991- - Abstract
The article discusses several public relations (PR) issues if Indian corporations as they experience steady growth and show consistent returns on investments (ROI) in the economy. The PR issues include the expansion of International PR networks into India to offer services for global mandates, the lucrative ROI of Indian stock markers, and the 7-plus percent yearly gross domestic (GDP) growth. Moreover, it explores on another most viable PR issues in the country such as merger and acquisitions, global markets, and tourism.
- Published
- 2008