This article reports that the Public Library of Science, also known as PLoS, is starting a freely accessible online journal called PLoS Clinical Trials. Like other PLoS journals, it will not charge for subscriptions but will ask authors to pay a fee if their papers are accepted. It will make its debut in March. Open access, says Emma Veitch, the new journal's publications manager, makes it possible to publish the sorts of trials which otherwise might not get out there. In contrast, journals that rely on subscriptions to pay the bills, she says, will feel the pressure to publish high-profile studies that will attract readers' attention.