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Existing research on marketing within PSE tends to focus on homogeneous groups of high-status organisations. This study ameliorates this gap in the literature, conducting a comparative analysis of promotional materials produced by public universities and community colleges in Ontario, Canada. We find that these two groups draw on unique strategies to communicate their quality to external constituents. Public universities emphasise faculty and institutional-level accomplishments, such as research grants and rankings. Meanwhile, community colleges, lacking access to these symbolic resources, employ corporate-like strategies, such as taglines and non-traditional logos. [ABSTRACT FROM PUBLISHER]

This study empirically examines how for-profit career colleges in Ontario, Canada market themselves to prospective students. It uses a mixed-methods approach to review the content of 489 online promotional profiles representing 375 unique for-profit colleges. It finds that for-profit colleges adopt several distinct marketing strategies, including (1) emphasizing their expedient provision of modern, practical skills and (2) the convenience afforded by the location of their campuses. We interpret these findings through the lens of the new institutionalist theoretical perspective, highlighting how these organizations draw upon alternative strategies to legitimate their chosen forms. [ABSTRACT FROM AUTHOR]

This exploratory study investigates the marketing strategies implemented by bars and lounges in Canada and the United States to meet the needs of their customers. A census of 75 bars ill three contiguous regions of Quebec, Ontario, and Northern New York was visited. Systematic observations using a detailed grid of variables were compiled for each establishment. More similarities than differences were found, indicating that similar marketing strategies are used by bars in these regions. [ABSTRACT FROM AUTHOR]

Understanding the determinants of day visitor spending is key to marketing planning at many visitor attractions and destinations. In a recent study of a small-scale rural destination in the United Kingdom, the findings suggested that group visitation coupled with duration of stay were key determinants of spending. This article explores the robustness of these findings in a different context, the relationship between mode of travel and spending. This study suggests that there is a difference in the pattern of visitor spending between car-borne and public transport visitors, with car-based visitors spending higher amounts. the level of expenditure varies according to group size and duration of day visit, an important consideration for planners seeking to encourage a modal switch of visitors in national parks. [ABSTRACT FROM AUTHOR]

Focuses on the importance of understanding the wine tourism market and its implications for marketing, in order to position an emerging wine route in the Niagara region. It is stated that the region is not only home to Niagara Falls but also home to an emerging wine route with more than 50 wineries. The article provides three main factors which have attributed to the transformation in the wine industry. While discussing food and marketing strategies, it states that the Niagara Wine Route has two distinct clusters. As wineries in the east are in the tourist town of Niagara-on-the-Lake, these receive many international visitors, while wineries in the west are not typically on a tourist route and so these receive more domestic tourists. Based on results of a visitor survey at eight wineries, the article presents the illustration of different markets that visit the Niagara Wine Route and suggests possible implications for marketing strategies for this emerging wine route. In conclusion, it is stated that as there exist many similarities between visitors to the west and east, the need to understand differences might help to better position a winery in the increasingly competitive market place. [ABSTRACT FROM AUTHOR]

Reports that the Ontario Tobacco-Free Network wants the province to check in-store to tobacco advertising and marketing by either banning or hiding tobacco products. Print and radio advertising campaign launched by the network; Banning of tobacco advertising and sponsorship in Canada; Legislation adopted by other Canadian provinces related to tobacco marketing.