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Amount raised: In last decade INR 169,708,369 mobilized through sponsored cancer awareness programs. Background and context: With an eagle's eye our vision of eighties resulted in the incorporation of Cancer Aid Society on 8th of December 1987 at Lucknow. Founders of the Cancer Aid Society perceived the threats early and initiated the fight against cancer by developing a self-sustainable model without external financial assistance unfurling series of events internationally. As of now ours is a holistic model on cancer prevention integrated with NCDs, tobacco and palliative care demonstrating replicability within different communities and scalability across the worlds largest democracy having its own network of branches. Aim: Self-sustainable model prevention and control of tobacco, cancer integrated with other NCDs, palliative care and advocacy. Strategy/Tactics: Sponsored cancer awareness programs are organized free of cost in schools and colleges however we accept voluntary donations from the community if any. As schools have contact with the child and their family from kindergarten to senior secondary, they inculcate the spirit of humanitarianism and work for social amelioration improving the overall health of the citizens strengthening the fight against cancer. It covers the need of the current and future generations on cancer control. Program process: Keeping with the ages old adage "Prevention Is Better Than Cure" thousands of community awareness campaigns are organized in educational Institutions every year by mobilizing a million volunteers who generate awareness among twenty million people all over India on health, hygiene, tobacco abuse including passive smoking, carcinogens, balanced diet, regular exercise, obesity, clean drinking water, pollution of air, water and land etc. This plays an integral part in inculcating healthy lifestyle and keeping children away from tobacco at an age when they are vulnerable and tempted the most further grooming our future generation when they are most receptive and in the process of developing habits. They multiply awareness manifold improving the overall health of the community. Costs and returns: As the program follows an integrated and holistic approach on prevention and control of cancer and other NCDs virtually it lacks any administrative costs and offers 100% returns on investments. In last decade INR 144,968,969 spent in sponsored cancer awareness programs. What was learned: With our 30 years of experience of working at grass root community level all across India in spite of regional complexities in terms of multiple languages, cultures, castes, religions etc. ISO 9001 NGO accreditation has given us teeth since 2004 streamlining our functioning through documentation and continuous improvement program through reporting monitoring and feedback. As of now we are ready to share our experiences at international level. [ABSTRACT FROM AUTHOR]