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The necessity of taking into account the ethical aspects when taking investment decisions in the company that is caused by an increasingly traceable trend of interest of external and internal enterprise environments in the ecological, social and ethical business responsibility is substantiated in the paper. Existing approaches to evaluating the corporate image are analyzed. The conclusion that currently there is no consensus on the corporate image assessment is drawn. It is revealed that in Ukraine and Russia scientists do not differentiate the concepts of «corporate image» and «corporate reputation». It is proposed to estimate the corporate image by identifying the attitude of particular representatives of certain target groups to the enterprise. The evaluation model of the probable impact of real investment project implementation on the corporate image - reputation component is developed. The value of the reputation component of specific real investment project is a convex linear combination of relevant (in the opinion of the decision maker) changes in the corporate reputation (in the opinion of the target groups) in the case of implementing this project. To find the values of weight coefficients, being integral parts of the developed model, we find possible to use the hierarchy analysis method. In the case when true values of the experts' competence levels are unknown, the values of weight coefficients can be estimated using the matrix model for assessing the values of these coefficients, i.e. using the model for estimating the values of weight coefficients, based on the solution of the corresponding matrix game. [ABSTRACT FROM AUTHOR]

In his paper the author examines the place and role of religion-motivated purports and values in Russian thought at the turn of the 19th-20th centuries as a prerequisite to the formation of atheistic ideology of the Soviet Union. It is the author's belief that the formation of atheistic ideology in the USSR has to be looked into in the context of the period that historically preceded the creation of the state in order to better understand the spiritual background of Russia when it entered into the Soviet stage of its history. After all, the people who were engaged in the revolution and started building the Soviet state matured in the second half of the 19th century. The author examines the formation of the USSR, which process, partially artificial and partially natural, resulted in the development of a cultural tradition (the thinking in this case is underpinned by the research conducted by J. Assman, P. Berger, T. Luckmann and M. Eliade), which would meet the needs of different peoples, and understanding of what "the Russian culture and Russian man" should be like. We suggest viewing that cultural tradition, implemented in Soviet practice, as a new articulation of "the Russian idea", which is one of theoretical views substantiated in this paper. A typical instrument for introduction of that cultural tradition was atheistic ideology, which formation prerequisites we discover in religious search of Russian intelligentsia at the turn of the 19th-20th centuries. However, it comprised "secularized" ideas of the chosen nation and its special mission, which formed the core of the Soviet ideological narrative. [ABSTRACT FROM AUTHOR]

The paper presents results of a survey of residents' attitudes of Donetsk city and Donetsk region, which was conducted by the Social Research and Political Analysis Institute on 26-28 March 2014. The author interprets research results in the context of P. Sztompka's model of socio-cultural trauma, offering therefore potential behavioral scenarios of city dwellers in the aggravated political confrontation situation and developing recommendations for the Ukrainian central authorities as to prevention of an open civil confrontation in the Donbas. The research results will unveil common myths of the total pro-Russian orientation of Donetsk (vice versa, 66% of the dwellers link their future with the reformed Ukraine); federalization as an idee fixe of Donetsk residents (the explicit minority is in its favor); willingness of the majority to become a part of Russia (the separatists account for about one third); lack of any significant number of Ukrainian patriots in Donetsk region. The author also draws a conclusion that mass consciousness of Donetsk residents is greatly traumatized by both political changes in the country and their interpretation by pro-Russian mass media dominating in the region; feeling threatened, called up fears, insecurity are breeding grounds for confrontation as well as kindling of radicalism and extremism. The author states that there is a relative balance between Ukrainian patriots and the pro-Russian fifth column, the majority of the dwellers taking a passive stand. [ABSTRACT FROM AUTHOR]