1. MODELO DE MENSURAÇÃO PARA ADOÇÃO DE PRÁTICAS DE ECOINOVAÇÃO: ANÁLISE DOS ELEMENTOS DA CULTURA DE INOVAÇÃO.
- Author
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da Rosa Vendler, Marize Helena and Beatriz Maçaneiro, Marlete
- Subjects
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CONTENT analysis , *CONSTRUCTION industry , *TRIANGULATION , *DEFINITIONS - Abstract
The objective of this article is to develop a measurement model, by means of the definition of indicators constructed from the analysis of the cultural elements, that may favor the adoption of eco-innovation practices in the construction industry, as a source of competitive capacity. It is a research characterized as descriptive and exploratory, qualitative approach and techniques content analysis and triangulation. The results show that the studied cultural elements favor the adoption of eco-innovation practices, through environmental sources that guide the development of environmental and innovative practices, which allow companies to obtain competitive capacity, through the presentation of attributes of reduction of environmental impacts. From this perspective, a diagnostic roadmap for indicators has been developed, which can be a strategic mechanism, since it provides an evaluation tool, which provides feedback on what needs to be developed to design a more eco-innovative approach to innovation culture. [ABSTRACT FROM AUTHOR]
- Published
- 2021