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The internal marketing concept refers to visualizing employees as internal consumers and emphasizes the need to listen to and satisfy employees as a requisite to satisfying company customers. This paper focuses, then, on the influence of internal marketing on the adoption of a corporate culture oriented to customers; i.e., a marketing orientation. Based on operationalization of the internal marketing concept from Lings and Greenley (2005), we propose a conceptual model for connections between the internal market orientation and market orientation concepts. The results of an empirical study based on a questionnaire applied to 109 Brazilian firms from several economic sectors corroborate the proposed model. The adoption of internal market oriented behavior, particularly the dimensions relative to the dissemination of information and implementation of responses, influences external market orientation and its dimensions (information production, information disclosure and response). [ABSTRACT FROM AUTHOR]

This paper aims to analyze what extent the location inluences the internationalization process of Brazilian companies. From ive models of internationalization, that key concept is cross compared to explain the empirical analysis of the cases. The research is characterized by its longitudinal approach and methodological procedures based on the adaptive theory. Data analysis was performed in two stages: descriptive and the method of constant comparison, both using ATLAS/ti software. Based on the concept properties, four signiicant events emerged, with distinct dominance over time: trends, and comparative locational advantages (transactional and comparative) and disadvantages. The results show that the comparative advantages were decisive for the start of the internationalization and boosted the trends in the region. Transactional beneits are present in later stages, acquired through the opening of subsidiaries abroad. Locational disadvantages were also perceived throughout the whole process due to unforeseen chance events. [ABSTRACT FROM AUTHOR]

The objective of this paper is to analyze the relationship between the voluntary disclosures of relevant information on the websites of a sample of 282 non-financial Bovespa-listed publicly-quoted companies. Based on the relevance of the corporate information (financial and governance) assessed by the information intermediaries and that provide the basis for constituting weighted disclosure indices the results suggest that there is more disclosure: i) the bigger the firm is and the bigger the return on company shares; ii) in companies that have a special type of corporate governance; iii) for those categories of corporate information that are more requested by the rating agencies and by stock brokers; iv) in companies with larger debts. [ABSTRACT FROM AUTHOR]