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The introduction and development of Digital Terrestrial Television (DTT) in the Community of Madrid respond to the need of adjusting broadcasting to the new technological requirements, and to the firm, very ambitious and carefully designed political objective of making the Community of Madrid the leader in the implementation of DTT in Spain. This article aims to show the more relevant policies carried out by the government of this Community during 2008 and 2009 for the digital switchover. This article acknowledges that the Community of Madrid's technological adjustment policy is framed within a wider national policy called PlanAvanza (2009-2012), which greatly supports, in its Infrastructures section, the nationwide implementation of DTT, and issubsequently determined by the National Technical Plan for DTT(PTNTDT). Based on the collected data, this article studies the level of DTT household penetration in the Community of Madrid during 2008-2009, the informative effectiveness of the campaigns designed to promote awareness about this technological change and ensure the necessary social support, and the effectiveness of the policies. [ABSTRACT FROM AUTHOR]