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An awareness of the problems associated with the use of plastics can provide new opportunities for the paper industry. We have to try to enhance the public awareness of the environmental value of papers by using diverse advertising approaches. We have to collaborate to make paper more viable to replace plastics in many uses. The collaboration not only between industry and academia but also between countries and associations is essential to advance the age of paper. [ABSTRACT FROM AUTHOR]

People often think of paper as an environmentally harmful product because trees are cut down to make it. A new generation that has grown up in today's digital society may think that the use of digital devices is a waste-free way to protect our environment. Although the pulp and paper industry is making various efforts to preserve the environment, it has not been properly recognized. Developing new technologies to produce better products at lower cost while protecting our environment is important. But it is also important to enhance the image of the pulp and paper industry in the eyes of the public. The pulp and paper industry's efforts to reforestation for raw materials and to expand the recycling of waste paper should be more widely introduced. [ABSTRACT FROM AUTHOR]