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The maintenance of ecological, economic and social functions of forest territories is closely connected with competitiveness of forestry. Its assessment permits to take the right decisions for its enhancement and rational use of forest resources. In this regard the purpose of this paper is to present the theoretical and conceptual framework for development of unified methodology for quantitative assessment of competitiveness of forestry companies in Bulgaria. The theoretical framework is based on the existing theories in the field of company competitiveness. On the basis of their study it is concluded that the quantitative indicators characterizing the competitiveness of forestry companies must meet the following requirements: practicality, which is associated with low costs for data collection; sensitivity to changes in forestry practices; objectivity and measurability; standardization within certain limits, which allows comparison of management results with the set goals. The conceptual framework of research stresses on the fact that from statistical point of view the competitiveness is a complex indicator. It is characterized by numerous manifestations, which are measured by set of simple (one-dimensional) indicators. Their processing through different statistical methods produces the value of complex indicator – competitiveness. The conceptual framework of the research requires solution of series of tasks – from justification of a system of one-dimensional indicators characterizing the competitiveness of forestry companies to collection of information about them, processing and interpretation of results through the prism of sustainable management of forest territories. The current article is dedicated to solution of this circle of issues. [ABSTRACT FROM AUTHOR]