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This study aimed at measuring the actual level of banking service quality in commercial and Islamic Jordanian banks from the customers' viewpoint, the study adopted the Attitudinal Approach by using SERVPERF to measure service quality, and it also aimed at investigating the effect of service quality on banks' performance. To achieve the objectives of this study, two methods were adopted: The first one was through the random distribution of 750 questionnaires to Jordanian bank customers in Irbid. The second was through the collection of financial information from these banks in order to determine the financial ratios required. The results showed that the level of services quality provided by Jordanian banks was satisfactory. Furthermore, these results showed that there was a significant statistical difference between the customers' evaluation of commercial and Islamic banks. Service quality of customers' evaluation in commercial banks was higher than those of Islamic banks. Based on the pooled regression model, the results showed a significant effect of banking service quality on performance of Jordanian banks which is measured by the rate of return on assets (ROA) , and rate of return on equity (ROE). [ABSTRACT FROM AUTHOR]