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In an intensified competitive environment the knowledge of customer structures and requirements increasingly becomes a strategic competitive advantage. Despite a high importance customer segmentations often fail due to a lack of sustainable operational feasibility. The paper presents conventional segmentation approaches in passenger services and specifies the value-to-value (V2V) segmentation developed by the authors. This approach combines the two value perspectives of customer value management (the customer and the business perspective). In addition to the concept and the operationalization of a V2V segmentation options for sales and marketing activities based of this new customer and market perspective are presented. [ABSTRACT FROM AUTHOR]