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1. ADOPTING A SOCIAL MEDIA MIND-SET.

Author

Ferris, David

Subjects
*SOCIAL media, *PERSONNEL management, *EXECUTIVES' attitudes, *LEADERSHIP, *EXECUTIVE ability (Management)
Abstract

The article offers the things to consider in adopting a social media mind-set. The ways include being authentic, being active on social media and setting the tone, and adopting clear guidelines, which screen comments and behavior. Also emphasized is the need for manager to respond quickly to problems raised by employee.

Published
2012

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