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This paper analyses a transmedia universe featuring a web series revolving around interpersonal relations and gender issues, which was then expanded using a musical podcast and a live concert. The project aims to discover production and narrative development strategies that define a native transmedia production, and how it might be expanded to build stories around complex and multidimensional contemporary themes. An analysis model is proposed to identify the fundamental structural characteristics of the transmedia universe. The research is initially powered by a qualitative approach to ethnographic fieldwork by means of participant observation, and subsequently, the analysis of the interrelationship between the elements that make up the transmedia system. The results show the planning behind constructing transmedia storytelling that intertwines fiction and reality to assist in understanding complex and multidimensional topics such as gender identity or intergenerational relations. The conclusions show that the type of transmedia construction being presented and the position of the audio in that universe is motivated by reinforcing the creation of content that is covered in fiction, but with particular relevance in the real world. [ABSTRACT FROM AUTHOR]

About to celebrate its first two decades of life, podcasting is one of the fastest-growing mediums in recent years. This medium, promoted from the amateur sphere as a result of the arrival of Web 2.0, has become an increasingly professional practice thanks to the work of major production companies and platforms such as Spotify. In this context of increasing professionalization, this paper aims to investigate the origins of podcasting in Spain in order to analyze the decisive role that the first community of Spanish amateur podcasters played in its development. An ethnographic research study, focused on the first seven years of the medium in this country (2004–2010), was carried out. The study was based on interviews with the pioneers, a review of source documents, and participant observation. The difficulties and the main milestones related to the medium's origin are analyzed. Likewise, the parallels between the beginning of this practice and the role assumed by radio amateurs at the beginning of radio in Spain a century ago are discussed. This parallel trajectory linking the origin of both media (radio and podcast) can be useful to envision a perspective on the possible developments of podcasting in the coming years. [ABSTRACT FROM AUTHOR]

The fact that traditional radio is synchronous and unidirectional, with little or no room for interaction and content selection, is one of the main reasons why young people have turned their backs on it. In retrospect, conventional radio never cared for the younger generation, never designing strategies to bring them in. As a result, radio lost its relevance and it does not feature as part of young people's digital diet. Over the last year, the number of podcast consumers has steadily increased, which is causing this format to become more and more cemented in society. It could be a way to gain younger listeners, an opportunity not to be missed by the radio industry. In the past, young people continued to listen to the radio as they got older, but that is no longer the case nor is radio seen as the go-to resource for new musical content. The challenge for radio is clear: regaining its influence through proposals with added value to differentiate itself from global platforms. In order to carry out this research, a total of 410 young university students were surveyed. The results show what the current picture is in such a changing atmosphere. It has been observed that this audience bases their audio consumption on personal preferences, they mainly access it via social media and they would find it useful and interesting to create their own podcast. This paper includes a podcast where academic experts and audio professionals, interviewed for the doctoral thesis "xxx (anonymity for review)", reflect on the strategies that radio should adopt in order to gain young listeners. [ABSTRACT FROM AUTHOR]