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2. Striking out alone.

Author

Shah, Amar

Subjects
*PRACTICE of optometry, *BUSINESS, *OPTOMETRISTS, *MARKETING, *MARKET segmentation
Abstract

The article relates how the author started his own optometry practice. It relates the different jobs he took before opening his own practice. He explains his vision which is to create a practice with a boutique style environment and a strong corporate image. He used his expertise in sports vision to promote the business. He believes that good independent practices and finding a niche market will strengthen his business.

Published
2009

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