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In this paper we investigate the patterns of electoral volatility, at the individual level, in the 2010 Brazilian presidential elections. We explain variation in vote intention before the first round between candidates José Serra, Marina Silva, and Dilma Rousseff. A special emphasis is given to the effects of perceptions of corruption and abortion, two hot campaign issues, to explain the final result of the first round. The analysis is based on the first Brazilian Electoral Panel Study (BEPS), which has three waves of interviews with the same nationally representative sample, allowing for measures of how voters changed their minds during the electoral campaign. Results indicate that perceptions about corruption, primed by the eruption of corruption scandals, more than the debate on abortion, stimulated a loss of votes for Dilma Rousseff. [ABSTRACT FROM AUTHOR]

This paper analises the determinants of vote for Dilma Rousseff in the first and second rounds of the 2010 Brazilian presidential elections, based on various political, economic and social indicators. The study tests the traditional hypotheses about vote choice in Brazil, such as sociotropic economic voting, party identification, government evaluation, perceptions of corruption and religion. Our contribution comes from the adition of a new explanation for vote choice: perceptions of social mobility. Therefore, the present study captures a political effect of the upward social mobility of sectors of the Brazilian population, the so called "new middle class". The article uses data from the CSES Brazilian Electoral Study (ESEB). [ABSTRACT FROM AUTHOR]