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Due to its high efficiency and zero direct greenhouse gas emissions, the direct utilization of geothermal energy could play a crucial role in addressing climate change. Low-enthalpy geothermal projects, such as geothermal heat pumps (GHPs), have the potential to contribute to greenhouse gases reduction and replace polluting systems like wood burning, which are extensively used in countries such as Chile. The implementation of this technology presents various challenges, encompassing not only economic and technical aspects but also cultural and social factors. This paper addresses the latter two, providing empirical findings from a social and qualitative perspective by examining three GHP projects in educational spaces in Chilean Patagonia. An inductive approach was employed to describe the social perception of GHP projects in three public buildings, specifically educational facilities, located in the Aysén region of Chile. The questions that guided the research were how users interact with technology in these environments and what factors influence their acceptance. Data were collected through various methods, including in-depth interviews and participant observation, with a focus on social perceptions and everyday practices. The paper argues that there is a general lack of information regarding GHP technology. This type of system is often perceived as an 'elegant' and almost 'untouchable' technology. Nevertheless, motivational factors such as preventing deforestation and reducing air pollution were identified as the primary drivers supporting this type of initiative. One of the cases studied, which demonstrated sustainability over time, revealed that the participants' main motivation was to see themselves as agents of change. This allowed them to build a coherent narrative around the project. Consequently, the cultural meaning attached to the new practice became central for change and sustained adoption of social practices. • There is a social distance between GHP technology and local communities. • There is a low level of information about geothermal energy. • Sustainable adoption of GHP requires cultural and social changes. • GHP projects require the development of new skills and monitoring activities. [ABSTRACT FROM AUTHOR]