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The idea that mission Christianity played a pivotal role in the creation of modern African ethnic identities has become paradigmatic. Yet, the actual cultural and social processes that facilitated the widespread reception of specific ethnic identities have been under-researched. Suggesting that historians have overemphasised the role of Christian schooling and theology in ethnic identity formation, this article examines how the Anlo people of south-eastern Ghana came, over the twentieth century, to recognise themselves as part of the larger Ewe ethnic group. Although Christian missionaries were the first to conceive of ‘Ewe’ as a broad ethnic identity, a corpus of non-Christian ritual practices pioneered by inland Ewe slave women were crucial to many Anlos' embrace of Eweness. [ABSTRACT FROM PUBLISHER]

This article explores the different trajectories of advertising for schnapps gin and beer in Ghana and Nigeria during the period of decolonisation and independence up to 1975. It analyses published newspaper advertisements alongside correspondence, advertising briefs, and market research reports found in business archives. Advertising that promoted a ‘modern’ life-style worked for beer, but not for gin. This study shows how advertisements became the product of negotiations between foreign companies, local businesses, and consumers. It provides insights into the development of advertising in West Africa, the differing ways in which African consumers attached meanings to specific commodities, and possibilities for the use of advertisements as sources for African history. [ABSTRACT FROM PUBLISHER]

In 1918, Faith Tabernacle Congregation was established in southern colonial Ghana. This Philadelphia-based church flourished in the context of colonialism, cocoa, and witchcraft, spreading rapidly after the 1918–19 influenza pandemic. In this context, several healing cults also proliferated, but Faith Tabernacle was particularly successful because the church offered its members spiritual, social, and legal advantages. The church's leadership was typically comprised of young Christian capitalist men, whose literacy and letter writing enabled the establishment of an American church without any missionaries present. By 1926, when Faith Tabernacle began its decline, at least 177 branches had formed in southern Ghana, extending into Togo and Côte d'Ivoire, with over 4,400 members. [ABSTRACT FROM PUBLISHER]