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The political and religious symbolism of buildings is of enduring interest in historical archaeology. Similarly, ideal concepts in urban planning, and utopian communities have been of recent concern. This paper moves beyond iconography and ideology to examine how a new, post-Civil War English elite tried to implement a policy of reforming their town as a New Jerusalem. A group of merchant houses reveals an attempt to build Scripture into the physical environment, and establish the elite as Elect “watchmen” over the lives and souls of the townspeople. Contemporary sermons are integral to the analysis, as are the agency and inter-relationships of a tightly-knit social group. [ABSTRACT FROM AUTHOR]