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In asking Professor Börje Holmberg to write this keynote paper, I believe that I have found one of the most advanced thinkers and prolific writers in European Distance Education. Professor Holmberg has a wide and interesting background. He has been Director General of the prestigious Swedish Distance Education organisation, Hermods, and is currently Professor of the Methodology of Distance Education at the FernUniversität, Hagen in West Germany. He is internationally known, having consulted in most of the continents of the world, and is a Past President of the International Council for Distance Education. He has written several books on the subject, is a Knight both of the Swedish Order of Vasa and of the Finnish Order of the White Rose, and has Honorary Doctorates from the UK Open University and Deakin University in Australia. [ABSTRACT FROM AUTHOR]