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The creation of the new Greater London Authority (GLA), with effect from June 2000, has provoked considerable interest in policy and academic circles. It stands as an innovation in London governance, an experiment with the mayoral system in British politics and another example of the New Labour programme of modernisation. For all these reasons, the GLA provides an interesting focus of study. The particular focus of this paper concerns the internal dynamics of the GLA as it strove to establish its policy agenda and modus operandi. We were not so much concerned with policy outcomes in terms of documentation and its orientation, but rather the developing nature of the GLA as an emerging organisation. To this end we analyse the first year of the GLA's operation using the perspective of cultural theory, emphasising the nature of the GLA as a set of overlapping institutions. Developing Hood's and Coyle's applications of cultural theory enables us to comment on the tensions apparent within the GLA in its first year and the prospects for integration across the GLA. It also enables a reassessment of the value of such a cultural theory framework in contexts of organisational evolution. [ABSTRACT FROM AUTHOR]