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The article focuses on Internet maps created by social scientists and were presented at "The Hyperlinked Society" conference at the University of Pennsylvania in June 2006. Lada Adamic, an assistant professor in the school of information at the University of Michigan in Ann Arbor, helped develop a map of activities of political blogs before the 2004 presidential election. Microsoft has developed a way to determine what kind of user a person is. Visualizing the Internet was compared to mapping the earth.

Discusses the issue of conducting on-line studies with human subjects. Warning by social scientists about the risks; Comments from John Kennedy, director of the Center for Survey Research at Indiana University at Bloomington; Misuse of data and survey from Internet research; Obligation of researchers who use the Internet to educate themselves regarding the risks; Researchers at risk.