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Objective: This study aims to analyze the organizational processes to verify if there is alignment between sustainable supply chain management and innovation practices in a textile industry in Vale dos Sinos Design/methodology/approach: the methodology employed was a case study with the Lambda Company, which used as a basis a conceptual model on innovation and sustainable management of the supply chain, where data were collected through an open semi-structured interview with the financial manager, non-participant observation and documentary research analyzed through the comparison between empirical and bibliographic data. Results: The results show that the company has been structuring programs and positioning itself in a more sustainable way, but it needs to stimulate activities that align innovation and sustainable management of its supply chain supporting its organizational strategy. Originality / value: the value of this study consists in highlighting the company's existing practices and discussing them in relation to the existing literature to propose a reflection on possible improvements in organizational processes. [ABSTRACT FROM AUTHOR]