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The article features architects Monica Ponce de Leon and Nader Tehrani, founders of the Office dA. Their firm, known for its precision of presentation and methods of design and construction, employs digital modeling and computer numerical control (CNC) milling, together with hand drawing. According to Tehrani, he and Ponce de Leon used to draw everything before discussing with their team.

This article presents information on Technology in Construction conference in Orlando, Florida, in January 2004. designers posed that question to each other about building information modeling (BIM), long billed as the technological sine qua non for efficient and cost-effective design and construction. But most designers, it seems, are taking a wait-and-see attitude about BIM--interested in its benefits, but hesitant to adopt it unless assured of Building information modeling (BIM) is the latest rebranding of a 25-year-old idea that architects should create intelligent 3D models instead of paper drawings to communicate design ideas and guide construction.