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New forms of digital information and communication technologies have the potential to provide a "next generation" of agricultural technologies, which can drive improvements in productivity and efficiency while reducing risks and negative impacts. However, such digital transformation brings with it significant socio-ethical challenges. Responsible innovation provides insights and approaches to help guide digital transformation in socially beneficial and equitable directions. Drawing on the authors' involvement in digital agriculture programmes in two public research organisations in Australia and Aotearoa New Zealand, we reflect on our collective experiences and consider who is responsible for being responsible and how public research organisations can enable more responsible digital agriculture research and innovation programmes. This short communication is informed by a synthesis of: (i) insights from our research on socio-technical dimensions of digital agriculture programmes; (ii) critical reflections as social scientists participating in these programmes; and (iii) workshop synthesis that draws out reflections from wider programme participants about responsible innovation, developed through four collaborative workshops held virtually between May and August 2020. Our experiences show that responsible innovation in Australian and Aotearoa New Zealand public digital agriculture research and development so far tends to be only partially operationalised, with a mismatch between aspirations, rhetoric, and practice. Successful responsible innovation requires systemic and organisational changes to research and development practices across multiple levels to enable and enhance the 'response-ability' of project teams, including changes to the performance measures and reward mechanisms that encourage more responsible research and development outcomes. Our synthesis and reflections raise broader questions about the productively disruptive potential of responsible innovation. By challenging techno-centric framings of digital agriculture and encouraging more socially responsible processes and outcomes, this 'disruption' by responsible innovation can ultimately add value to digital agriculture research and development programmes and innovation systems. [Display omitted] • We reflect on who is responsible and how research organisations can enable more responsible digital agriculture programmes. • We share insights from our experiences as social scientists in digital agriculture research projects and programmes. • Responsible innovation encourages more inclusive approaches, challenging techno-centric framings of digital agriculture. • Responsible innovation can improve digital transformation by encouraging more responsible research and development outcomes. [ABSTRACT FROM AUTHOR]