This article deals with the chance given to M&C Saatchi to project an advertisement for the The Independent newspaper onto Great Britain's Houses of Parliament on the announcement of the a general election in the country. Georgie Mack, account manager at M&C Saatchi, says that although the House of Parliament may have been used for an advertisement projection before, it has not been in a way that optimized the occasion like that.
Published
1997
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