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The notion of common sense and abiding by its implications is something that, seemingly, everyone agrees is a good way of making behavioral decisions and conducting one's daily activities. This holds true whether one is a liberal, moderate, or conservative; young or old; and regardless of one's race and ethnicity, gender, or sexual orientation. If utilizing common sense is such a good idea, why then, do so many people seem to violate it? This is just one of many significant questions surrounding the idea of common sense explored and discussed in this book. This volume presents common sense as a ‘paradigm of thought'and as such, compares it to other major categories of thought — tradition, faith, enlightened and rational. Combining a balance of practical, everyday approaches (through the use of popular culture references and featured boxes) and academic analysis of core and conceptual methodological issues, Delaney demonstrates: The limitations of common sense and its place in everyday social interactions How we learn about common sense Why common sense is so important Common Sense as a Paradigm of Thought introduces readers to a rich variety of sociological authors and will appeal to students and researchers interested in fields such as: sociology, philosophy, social psychology, cultural studies, communications and health studies.

Since the 1970s, critical realism has grown to address a range of subjects, including economics, philosophy, science, and religion. It has become a complex and mature philosophy. Enlightened Common Sense: The Philosophy of Critical Realism looks back over this development in one concise and accessible volume. The late Roy Bhaskar was critical realism's philosophical originator and chief exponent. He draws on a lifetime's experience to give a definitive, systematic account of this increasingly influential, international and multidisciplinary approach. Critical realism's key element has always been its vindication and deepening of our understanding of ontology. Arguing that realist ontology is inexorable in knowledge and action, Bhaskar sees this as the key to a new enlightened common sense. From the definition of critical realism and its applicability in the social sciences, to explanation of dialectical critical realism and the philosophy of metaReality, this is the essential introduction for students of critical realism.

By understanding how and when common sense fails, we can improve our understanding of the present and better plan for the future. Drawing on the latest scientific research, along with a wealth of historical and contemporary examples, Watts shows how common sense reasoning and history conspire to mislead us into believing that we understand more about the world of human behavior than we do; and in turn, why attempts to predict, manage, or manipulate social and economic systems so often go awry.It seems obvious, for example, that people respond to incentives; yet policy makers and managers alike frequently fail to anticipate how people will respond to the incentives they create. Social trends often seem to be driven by certain influential people; yet marketers have been unable to identify these “influencers” in advance. And although successful products or companies always seem in retrospect to have succeeded because of their unique qualities, predicting the qualities of the next hit product or hot company is notoriously difficult even for experienced professionals.Watts'argument has important implications in politics, business, and marketing, as well as in science and everyday life.

Lay theories - the informal, common-sense explanations people give for particular social behaviours - are often very different from formal'scientific'explanations of what actually happens. While they have been studied in the past, this is the first attempt to review, in detail, the nature of these beliefs. More specifically, it is the first study to consider such fundamental questions as the structure, aetiology, stability and consequence of lay theories about a range of topics. Each chapter covers a different area, such as psychology, psychiatry, medicine, economics, statistics, law and education.