Search

Build a custom plan to boost performance both inside and outside of the workplace, with simple everyday strategies anyone can use.How you do anything is how you do everything. Great performance, whether at work or at home, starts with the little things: making your bed, organizing your closet, maintaining your yard, shooting a basketball, closing a deal. Elevate Your Excellence offers a foolproof approach to improve the often-neglected everyday disciplines like hydration, sleep quality, and mindset maintenance that can make all the difference in generating high-quality performance.Based on his most popular seminars and trainings, LearntoLead.com founder Dave “Mr. Accountability” Anderson encourages readers to make simple and immediately actionable tweaks to begin doing ordinary things extraordinarily well to transform their lives—in areas including: Winning your morning hours to set the pace of success for the dayImproving mental toughness and staying locked in to what matters most to tackle your most challenging daysMastering intentional breathing and sleeping to add years to your lifeRegardless of industry, position, age, experience, or geography, Anderson's guidelines are proven techniques to make excellence an innate part of your personal brand. Whether you're running a household or building a corporate culture, the game-changing action items in this book will inspire you to do and be better—and will truly elevate your excellence.

USE VERBAL PROMPTS AND PRACTICES TO BECOME THE PERSON YOU WANT TO BE When wellness star Vasavi Kumar suggests “saying it out loud,” she means it literally. Years of journaling in an attempt to learn about herself and meet her goals hadn't worked, so she decided to talk to herself instead, out loud and with the compassion of a best friend. She used this technique as she journeyed through the challenges of being the daughter of Indian immigrants, a bipolar diagnosis, substance abuse, and recovery. Along the way, Vasavi learned that all the outside expert guidance in the world was no substitute for finding ways of tuning in to her truest inner self, hearing that self's guidance and wisdom, and then living it with resilience and empathy. In Say It Out Loud, she gives simple verbal prompts to help you voice your deepest desires and reframe negative self-talk so you can heal from past experiences, go after your dreams, and become more intentional, focused, and compassionate.

Why do some people just seem to handle life better?It's not Smarts—if that were true the brightest people would be the happiest.It's not Wealth—if that were true the richest people would be the most content.It's not talent—if that were true the most gifted people would be the most successful.While intellect, wealth, and talent are all good things to have, they do not dictate how well you live nor your level of contentment, purpose, significance, and joy.What does matter is how you think about things—how you approach people, problems, and opportunities.Each of the 67 short chapters in this book will give you something to chew on, something to consider, and will hopefully help you create a mindset, a way of thinking about yourself, about life, and about others that will help you live into the highest and best version of you possible!Be challenged and inspired to:Focus on what's important in life and workCommunicate effectively with those around youRecognize your unique value and influenceConquer the fears that hold you back from successInfuse passion into everything you doAnd much more!

For anyone who suffers more anxiety or sadness than is justified by healthy concern or normal grieving Sticks and stones can break my bones, but words can never hurt me is an adage we teach our children to insulate them from the cruel remarks of others. As adults, however, it's often the words that arise spontaneously from within—the self-disparagements, disturbing recollections, and ominous forecasts—that cause us emotional pain and prevent us from living our fullest and most productive lives. The human brain has provided us with the technologies that allow us to dominate our planet, but it is also the source of much unnecessary emotional distress. Even when we have no good reason to be upset, our brains can spontaneously flood our minds with disturbing thoughts of past trauma or future disaster.Much of our unnecessary emotional distress occurs because our attention is involuntarily drawn to whatever most angers or frightens us, even when no immediate action is required and the risk is minimal. Our mood tends to be harmed much more by each negative thought than it is improved by each positive one. These two findings constitute what researchers call the negativity bias, and it's one of the reasons we often struggle to attain peace of mind: that mental equilibrium in which we accept both ourselves and our circumstances, without experiencing distress about something from the past or that might happen in the future.By becoming more mindful of our thoughts, we can learn to recognize those that distress and impede us unnecessarily. We can then respond by identifying, and focusing on, more functional alternatives. Reviewing, discussing, rehearsing, and roleplaying functional self-talk can strengthen our ability to reshape both our mood and our self-image. This focused positivity strategy can serve as the foundation of our efforts to become more assertive, more relaxed, healthier, and more connected to the world around us.Focused Positivity presents a comprehensive and accessible approach to positive thinking, one that is independent of religious or political beliefs and consistent with what science has discovered about negativity bias, automatic behavior, the impact of self-talk on mood and behavior, habit change, and even the competition that occurs between the two hemispheres of our brains. Focused Positivity can provide us with an accessible strategy that anyone can employ to enhance both success and peace of mind.

Some people seem to be born with a mental makeup that predestines them for success. But anyone can master their mindset. Dave Anderson shows you how. In Intentional Mindset, LearnToLead founder Dave Anderson shows you how to purposefully develop both killer instinct and mental toughness by cultivating and strengthening ten specific traits. The author of 15 books and host of the popular podcast The Game Changer Life, Dave's guidance has impacted readers and listeners in more than 145 countries. Now, he shares a unique blueprint for developing the mindset you need to succeed, presenting foundational strategies for intentionally developing and strengthening what he calls the ACCREDITED traits: attitude, competitiveness, character, rigor, effort, discipline, intelligence, tenacity, energy, and drive. Throughout the book, readers will follow the progress of three'case studies.'The frustrations, progress, and victories of'Fred,''Frank,'and'Frances'will replace the sterile or academic approach so common in personal development books with a more readable, personal, and actionable experience. What's more, Anderson provides an optional 70-day follow-up course to integrate the book's lessons into one's daily routine and accelerate results. All materials for this course, including a downloadable workbook and 70 supporting videos—one for each day—are provided at no cost on the LearnToLead website.Intentional Mindset is a true game changer—a book that gives you the tools to shape your future by shaping your mind.

The global pandemic has completely disrupted how, where, and when we work and added tremendous pressure to individuals and their families. Learn how to refocus and achieve your full potential from one of the world's top mental performance coaches. In Train (Your Brain) Like an Olympian, Jean François Ménard provides the skills necessary to: Remain focused in the face of distractions Overcome negative self-talk and replace it with a constructive mindset Recover quickly and learn from setbacks Be comfortable with the uncomfortable Elite athletes need to deal with multiple distractions, manage their stress levels, and have robust self-confidence to deliver podium-worthy performances. In our current work-from-home reality, these pressures are also experienced by those of us who are asked to do more with less and work longer hours with fewer distinctions between work and private lives. The pressure to perform at your best and be on the mark is always present, and let's face it, being consistently great in an environment like this is easier said than done. Whether your performance realm is the playing field, the workplace, the home office, or the classroom, mental strength is no longer simply an asset. It's an absolute necessity. Thriving at work and in life doesn't happen by accident: there are teachable skills that can help you stay positive, stay focused, and unleash your full potential. This book will give you exclusive access to techniques and strategies that help Cirque du Soleil artists, Olympians, and pro athletes become the best in the world.

Leveling up is the only foolproof success strategy. It means owning your responsibility for taking control of who you are, what you do, and what your life will become. This book is written for the men and women grinding it out every day at work and wanting so badly to be more valued and get to the next level. It's for the young professionals entering the workforce with big dreams who want to know exactly what it takes to advance in their career. It's for anyone who has wanted more out of life but just hasn't been able to make the shift to take control of their future. Many books teach you the steps you need to take to change your life. But they're missing the critical foundational action that is necessary to ensure your new habits stick—the one element that distinguishes high-achieving professionals from those still waiting for success to find them. Most people know what they should do, and yet they don't do it. The fact is that it does not matter how much you know—nothing will change for you unless you own the responsibility of leveling up. Alyson Van Hooser has discovered the crucial knowledge you must have, actions you must take, and areas of your life you must own if you want to shift the trajectory of your professional life to work in your favor. In Level Up, you'll learn the secrets to professionalization and the exact steps required to gain respect, increase opportunity, and harness the power to crush all your goals, including: How to lay down your law so you don't get off trackHow to get ahead by identifying and strategically adapting to what motivates individuals in different generations, from different social classes, with different life experiencesHow to make your emotions work for rather than against youWays to make networking impressive instead of awkwardWhat self-care truly means (hint: choosing YOU and your goals)And much more! Be bold. Make your own hype. And be accountable to the grind. Success and growth are often uncomfortable, but you're not going to crush your goals by sitting idle, doing the bare minimum, and following the herd. It's time to LEVEL UP.

Dr. Broder not only says you can do it, but shows you how! You can be the master of your attitudes and emotions, learn to optimize the power of positive thinking and discover proven strategies for taking charge of any part your life. With the techniques you'll learn in Positive Attitude Training, you can become an inspiration to others - a successful, and solidly high-energy person. Positive Attitude Training is grounded in the once revolutionary, now state-of-the-art branch of psychology called cognitive behavioral therapy (CBT).In Positive Attitude Training, you'll learn to:CONQUER low frustration tolerance (LFT)GET the'shoulds'out of your life and release the disturbing emotions they createDISCOVER and avoid the nine thinking error traps that account for most negative thinkingMAKE stress work for youCHANGE self-defeating attitudes into powerful affirmationsOVERCOME depression, guilt and worryCONTROL your habitsMASTER decision making skillsDEFEAT ambivalence, procrastination and goal destroying perfectionismSET new goals and make major life changesBUILD a positive winning self-imageAnd much more!Finally, you'll learn to think of building positive attitudes - aka emotional muscle - the way you would think of building your physical strength, and begin seeing and feeling the results in the shortest time possible.

A guide to creating miracles in your own life through the power of thought • 2019 Coalition of Visionary Resources Gold Award • Offers a concise, clear formula of focused exercises and concrete tools to lay out a specific path to manifest your deepest desires • Presents the first serious reconsideration of New Thought philosophy since the death of William James in 1910 • Draws on the work of New Thought pioneers such as Ralph Waldo Emerson, Napoleon Hill, Neville Goddard, William James, Andrew Jackson Davis, Wallace D. Wattles, and many others Following in the footsteps of a little-known group of esoteric seekers from the late-nineteenth century who called themselves “the Miracle Club,” Mitch Horowitz shows that the spiritual “wish fulfillment” practices known as the Law of Attraction, Positive Thinking, “the Secret,” and the Science of Getting Rich actually work. Weaving these ideas together into a concise, clear formula, with real-life examples of success, he reveals how your thoughts can impact reality and make things happen. In this “manual for miracles,” Horowitz explains how we each possess a creative agency to determine and reshape our lives. He shows how thinking in a directed, highly focused, and emotively charged manner expands our capacity to perceive and transform events and allows us to surpass ordinary boundaries of time and physical space. Building on Neville Goddard's view that the human imagination is God the Creator and Ralph Waldo Emerson's techniques for attaining personal power, he explores the highest uses of mind-power metaphysics and explains what works and what doesn't, illuminating why and how events bend to our thoughts. He encourages readers to experiment and find themselves “at the helm of infinite possibilities.” Laying out a specific path to manifest your deepest desires, from wealth and love to happiness and security, Horowitz provides focused exercises and concrete tools for change and looks at ways to get more out of prayer, affirmation, and visualization. He also provides the first serious reconsideration of New Thought philosophy since the death of William James in 1910. He includes crucial insights and effective methods from the movement's leaders such as Ralph Waldo Emerson, Napoleon Hill, Neville Goddard, William James, Andrew Jackson Davis, Wallace D. Wattles, and many others. Defining a miracle as “circumstances or events that surpass all conventional or natural expectation,” the author invites you to join him in pursuing miracles and achieve power over your own life.

Instant New York Times bestseller · Empowering advice for overcoming setbacks from the authors of the popular blog Marc & Angel Hack LifeMarc and Angel Chernoff have become go-to voices in the area of personal development, reaching tens of thousands of fans each day with their fresh and relatable insights. Now they're writing the book they wish they'd had when they needed it most. Getting Back to Happy reveals their strategies for changing thought patterns and daily habits to bounce back from tough times. Sharing never-before-published stories and advice, the book shows us how to harness the power of daily rituals, mindfulness, self-care, and more to overcome whatever life throws our way--in order to become our best selves.

Learn powerful, science-based techniques to boost focus, drive and energy hour-by-hour throughout the day -- every day. As leadership consultants and executive trainers, Bonnie St. John and Allen P. Haines have heard the same complaints from clients for years; periodic burnout, lack of focus and low energy. So they dug into the latest research on neuroscience, psychology and physiology looking for big answers. Instead they found small answers; proof that small adjustments in daily routines, including thought patterns, food and drink, rest and movement can fight the forces that sap our energy and store focus and drive. They call these amazing efficient restorative techniques'micro-resilience.'Thousands of men and women from all walks of life have already found effortless ways to incorporate these little changes into the busiest of schedules. Dozens of entertaining anecdotes from real people using micro-resilience demonstrate that when our brains fire faster, our energy increases and we can cope with almost any surprise, pressure or crisis.

>> „Těžko hledat lepší důkazní materiál pro starou pravdu, že všechno jde, když se chce.“ – JÁN SIMKANIČ, novinář a publicista << # O knize Světoznámá psycholožka Carol Dwecková působící na Stanfordově univerzitě přišla po desetiletích bádání se skutečně převratnou myšlenkou – upozornila na moc, kterou má nastavení naší mysli. Dwecková je přesvědčená, že za úspěchem nestojí zdaleka pouze naše schopnosti a talent, ale také to, zda přistupujeme ke svým cílům s fixním nebo s růstovým nastavením mysli. Odhaluje, co všichni skvělí rodiče, učitelé, ředitelé firem a sportovci už vědí, a ukazuje, jak může jednoduchá myšlenka týkající se mozku napomoci lásce k učení a nezlomnosti, které jsou základem úspěchu ve všech oblastech života. Aktualizované vydání autorka doplnila o nové informace, které vyplynuly z jejího dalšího studia nastavení mysli nejen lidí, ale i organizací. # V knize se dozvíte: - Jaký je rozdíl mezi dvěma typy nastavení mysli - Že je možné změnit vlastní schopnosti a změnit se jako člověk - Co spojuje výjimečné studenty - Jaké nastavení mysli vládne na vašem pracovišti - Proč někteří lidé umějí budovat trvalé a uspokojivé vztahy - Jak motivovat děti a pomoci jim zlepšit se nejen ve škole - Že růstově nastavené mohou být také celé firmy a organizace # O autorce CAROL S. DWECKOVÁ, Ph.D., je považována za jednu z předních badatelek v oblasti zkoumání osobnosti a sociální a vývojové psychologie. Působí na Stanfordově univerzitě a je členkou Americké akademie umění a věd. Její texty vycházejí v časopisech The New Yorker a Time či v denících New York Times, Washington Post a Boston Globe. # Více o knize http://melvil.cz/kniha-nastaveni-mysli Diskutujte o knize s hashtagem #nastavenimysli

From the bestselling author of Eat That Frog!, a motivational guide to using the Psychology of Achievement to banish negative thoughts and behaviors and unlock your full potential for success.Letting go of negative thoughts is one of the most important steps to living a successful, fulfilling life, but also often the most difficult. In this practical, research-based guide, bestselling authors Brian Tracy and psychotherapist Christina Stein present their'Psychology of Achievement'program to help you identify and overcome detrimental patterns and ideas preventing you from achieving your goals or feeling happy and satisfied in your life. Whether this negativity stems from a past relationship that ended badly, a childhood trauma, a business or career failure, or general insecurity, Tracy and Stein help you recognize how conscious--and more oftentimes unconscious--negativity affects your personality, your outlook and your decisions. Along the way, they show you how to regain control of your thoughts, feelings, and actions, turn negatives into positives, and learn to accept unexpected life changes without falling back into old negative patterns.Essential reading for anyone feeling stuck, BELIEVE IT TO ACHIEVE IT offers an important roadmap to conquer negativity and embrace the power of positive thinking to live a happy, successful life.

Every person in the universe wants to hear YES! Every business and sales winner wants to hear one word: YES! Having and maintaining a YES! Attitude that's powerful enough to help anyone achieve the impossible is possible. When you've got a YES! Attitude, you assume everything will start with'YES!'...and you'll find a way to'YES!'even when the first, second, and third answer you hear is'NO!'You say you weren't born with a YES! Attitude? No problem! Jeffrey Gitomer will give you all the tools you need to build one and maintain it for a lifetime. As the world's #1 expert in selling (and the author of the best-sellers Little Red Book of Selling and The Sales Bible), Gitomer knows more about attitude than anyone alive today. Now he's brought those lessons together in a book you can read in one sitting... a book that'll change your life! What makes this book for you? It's not just'inspiration': it's a complete, step-by-step, fully-integrated game plan for understanding and mastering your attitude. You'll learn the 7.5 specific things you can do to maintain your intensity, drive, and commitment... discover 20.5'attitude gems'that capture the value of thousands of dollars of books and courses... learn how to overcome the 10.5 most dangerous'attitude busters'... then learn how to maintain your YES! Attitude every day, for the rest of your life! Don't just read this book once: study it, live it -- and win.

Whether we realize it or not, the words we use dictate and control our lives. The persistent messages we repeat can frame our thoughts and trap us into a mind-set that is difficult to break. This mind-set often manifests itself with statements like'I can't,''I'm not good enough,'and'I'll never find the [insert the blank] I want.'Many times, we don't stop to consider the profound impact that these negative, limiting words have on our mentality, life choices, and the path of possibility that we manifest. After gathering years of research and personal experience with how words affect individuals mentally and emotionally, business owner and communications specialist Mary Shores realized that there is a life-changing theme persistent throughout ancient traditions and spiritual foundations that is supported by scientific professionals. They all agree on one recurring truth: Words have the power to create and transform.Mary took her discoveries and created easy-to-follow, step-by-step practices that can transform each area of your life. Based on two decades of research, Mary teaches how you can create new neural pathways simply by changing your words. You can align your words, thoughts, and actions to produce the results you want. Conscious Communications can show you how!Conscious Communications is your guide to creating a life in alignment with your dreams and desires. With thoroughly tested exercises, research, advice, and personal stories, you will begin to experience the tremendous impact of words and how to utilize the right ones to unleash and unlock the power to create a new reality.

Talk to anyone, anytime, about anything — with confidence. How to Talk to Absolutely Anyone is your personal handbook for stepping up your communication game. Part confidence coach and part social manual, this book reveals the reasons behind your reserve and offers real, practical ways to break through the barriers and make a connection. Whether you fear judgement and rejection or just don't know what to say, these simple exercises will equip you with a gold mine of social tools to get you through any situation. This new second edition has been updated to include the complete 30-day Zero to Hero Personal Confidence Course, to help you build your skills and increase your chances of getting what you want out of any conversation. Working step-by-step, you'll learn how to approach strangers, strike up a conversation and exit gracefully; by first changing your outlook, you develop the ability to navigate even tricky situations with confidence and ease. Conversation skills affect more than your social life — they can impact your career as well. In removing your social hesitance, you open up a whole new world of effective communication with customers and colleagues, and begin building the relationships that get you closer to your goals. This book provides real-world techniques to help you get better and better every day, enabling you to: Overcome your fear of rejection. Strike up a conversation with anyone, anywhere. Open up to make real connections and build strong rapport. Carry your confidence into networking, sales and more. Leave the days of awkwardness behind you. Stop running away from uncomfortable interactions and start getting comfortable instead. Whether you need to close the deal, build contacts or just make small talk at a party, How to Talk to Absolutely Anyone helps you build the confidence and skills you need to talk your way to success.

In'Your Invisible Power and How to Use It', Genevieve Behrend will guide you through the use of visualization, teaching you how to manifest the things in life that you want by visualizing them and making them come to you. This power of positive thinking has revolutionized how we look at the world. Everything you need to succeed is inside you and this book will help you unlock it. A practical guide to manifesting The Law of Attraction in your life. Genevieve Behrend was Thomas Troward's only pupil and was very well versed in the Law of Attraction and in the power of positive thinking.

Get fast and easy results in your business by making yourself more visible, both online and offline, so your ideal clients can easily discover you. This book will help you identify the visibility blocks that are holding you back from being more visible in your business. Once you've identified these blocks, then it's easy for you to take action to make the changes in your business mindset. Transforming your business mindset by releasing your visibility blocks can simply make business easier: having the right belief system can help entrepreneurs to release fear of visibility, set aligned prices for their products and services, and easily take inspired action to grow their business. It can help them easily take the actions they need to take to become more visible. If you're struggling to build your business because of low visibility, or if you're simply feeling stuck at a plateau and are frustrated with trying to take your business to a new level, you might benefit from upgrading your business mindset. This book is an short introduction on how you can get clear on which specific business beliefs may be holding you back from being more visible with your business: there's no verbose theory or fluff, just the basics to get you started on releasing your business blocks and transforming your mindset for business visibility. It's designed to provide you with the information as quickly and simply as possible, so you can easily identify the areas of your entrepreneurial mindset that are affecting your visibility, and then get to work releasing your business blocks at the subconscious level. This book will help you to dig deeper so you can explore what's making you play small and avoid taking your business out to a bigger audience. The deeper you dig to discover your blocks, the easier it is to find the core of the issue that's stopping you from having that dream business today. This book is for you if: • Something isn't quite working in your business, but you're not sure what. You've had great results with the few clients that you've had, but it seems to be feast or famine, and you haven't yet been able to tap into a steady stream of clients. • You've got enough clients for your low cost online course, but you can't manage to get enough people onto your VIP program. You know you've got to put yourself out there in a bigger way, but you just haven't managed to do it. • You know your business mindset needs some upgrading to help you get your business in front of your ideal clients. • You're willing to take an honest look at what might be holding you back from making yourself more visible, both online and offline. • You're ready to take action to transform your business visibility. It's usually not lack of business or marketing knowledge that holds us back in business: that's all easy to learn. It's our entrepreneurial mindset that stops us from creating the business we want. If you've ever struggled with self confidence, self esteem, or even setting prices that reflect your true value, then it may be time to explore how you can release your business blocks and create a business mindset that's ready to create success. In this book, you will learn: • How your beliefs and mindset affect your business visibility • Why business visibility is about more than just the actions you take • How to discover your visibility blocks so you can easily transform them • How you can change your beliefs at the subconscious level • How to harness the power of the subconscious mind and increase your business visibility

William Ury, coauthor of the international bestseller Getting to Yes, returns with another groundbreaking book, this time asking: how can we expect to get to yes with others if we haven't first gotten to yes with ourselves?Renowned negotiation expert William Ury has taught tens of thousands of people from all walks of life—managers, lawyers, factory workers, coal miners, schoolteachers, diplomats, and government officials—how to become better negotiators. Over the years, Ury has discovered that the greatest obstacle to successful agreements and satisfying relationships is not the other side, as difficult as they can be. The biggest obstacle is actually our own selves—our natural tendency to react in ways that do not serve our true interests.But this obstacle can also become our biggest opportunity, Ury argues. If we learn to understand and influence ourselves first, we lay the groundwork for understanding and influencing others. In this prequel to Getting to Yes, Ury offers a seven-step method to help you reach agreement with yourself first, dramatically improving your ability to negotiate with others.Practical and effective, Getting to Yes with Yourself helps readers reach good agreements with others, develop healthy relationships, make their businesses more productive, and live far more satisfying lives.

Harry Edelson is the son of an illiterate Russian immigrant whose husband left the family when Harry was an infant. He begins his book this way:'I grew up in the poorest neighborhoodin Brooklyn, which was the poorest neighborhood in New York City, and I was the poorest of the poor.'But Mr. Edelson has no intention of wasting his life or our time by lamenting his childhood or anything else. He tells us,'I consider myself to be very lucky. I have been happy all my life even though I started out as poor as a child could be.'... If you want to be happy, it is all in your mind. So take control of your senses, determine to be happy, and develop a frame of mind that will make you and all those around you happy.'In Positivity: How to Be Happier, Healthier, Smarter, and More Prosperous Mr. Edelson reveals his secrets and tips for success from the vantage point of a person who has enjoyed having excellent health, a wide range of knowledge from a fine academic background enhanced by self-education, and fulfilling careers on Wall Street in technology, investment banking, and later as owner of a highly successful business in capital investments. Focusing on his strong belief in continuing education to increase skills that entertain us and help our careers, he extolls the benefits of being a speed-reader and increasing memory by learning the techniques of mnemonics, and he demonstrates interesting mathematical tricks that work for him. He also has plenty of good, practical financial advice for individuals of all means; and of course he is expansive on the value of positive attitudes. Mr. Edelson believes without a doubt that you can train your own mind for a lifetime of great happiness

Your aim in life should be to achieve all of the wonderful things that are possible for you. There is no reason for you not to be earning twice as much as you are today, or even five or ten times as much. Your potential is practically limitless, if you could just learn how to utilize it.Clarity, Focus, and Concentration: Three strong, simple attributes needed to hone in your potential and hit the bull's eye! And just as you can develop your physical muscles through hard work and concentration, you can develop your mental muscles through continuous repetition.You have the ability right now to achieve more than you ever have before. Bull's Eye will teach you how to unleash your powers for success and accomplish more in the next few months than many people do in a lifetime.