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Explaining Researchis the ultimate guide for scientists, engineers, and other professionals seeking to share their life's work effectively with important lay and scientific audiences. It offers a multitude of practical communication tools and techniques for writing, giving talks, creating visuals, using social media, and publicizing research advances. Career success depends on more than conducting incisive experiments and publishing papers in top journals. Researchers must also know how to explain their work to key audiences, such as colleagues, potential collaborators, officers in funding agencies and from foundations, donors, institutional leaders, corporate partners, students, legislators, journalists, and the general public. Explaining Research is the most comprehensive guide for science and engineering communication. In this new edition, leading research communicator Dennis Meredith provides readers with the practical tools and techniques scientists and engineers need to reach their audiences effectively. The updated and expanded chapters include a wealth of insights from leading science journalists and research communicators.

Explaining Research is the first comprehensive communications guidebook for scientists, engineers, and physicians. Drawing on knowledge gleaned from a forty-year career in research communications, Dennis Meredith maps out how scientists can utilize sophisticated tools and techniques to disseminate their discoveries to important audiences. He explains how to use websites, blogs, videos, webinars, old-fashioned lectures, news releases, and lay-level articles to reach key audiences, emphasizing along the way that a strong understanding of the audience in question will allow a more effective communication tailored to a unique background and set of needs. In addition to drawing on the experience of the author, the book also includes excerpts from interviews with 45 of the country's leading science communications experts, including academics, authors, journalists, and public information officers. As the'information age'places new demands on scientists, Explaining Research will be a valuable resource not only for current professional scientists, but also for students who are the voice of the science community's next generation. This authoritative guide shows how to: · Develop a'strategy of synergy'that makes research communication efficient and effective · Give compelling talks · Build a professional Web site · Create quality posters, photos, animations, videos, e-newsletters, blogs, podcasts, and Webinars · Write popular articles and books · Persuade donors, administrators and other key funding decision-makers · Produce news releases that attract media coverage · Give clear media interviews · Serve as a public educator in schools and science centers Visit www.explainingresearch.com to learn more about the book and additional resources.