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Providing an in-depth analysis of public opinion, including its origins in political socialization, its role in the electoral process, and the impact of the media, American Public Opinion goes beyond a simple presentation of data to include a critical analysis of the role of public opinion in American democracy.New to the 11th Edition Updates all data through the 2020 elections and includes early polling through 2022. Pays increased attention to polarization. Expands focus on support for democratic values in the Trump and post-Trump era. Covers new voting patterns related to race, ethnicity, and gender. Expands coverage of political misinformation, media bias, and negativity, especially in social media. Defends political polling even in the wake of 2020 failings.

The 2016 elections called into question the accuracy of public opinion polling while tapping into new streams of public opinion more widely. The third edition of this well-established text addresses these questions and adds new perspectives to its authoritative line-up. The hallmark of this book is making cutting-edge research accessible and understandable to students and general readers. Here we see a variety of disciplinary approaches to public opinion reflected including psychology, economics, sociology, and biology in addition to political science. An emphasis on race, gender, and new media puts the elections of 2016 into context and prepares students to look ahead to 2020 and beyond.New to the third edition:• Includes 2016 election results and their implications for public opinion polling going forward.• Three new chapters have been added on racializing politics, worldview politics, and the modern information environment.• New authors include Shanto Iyengar, Michael Tesler, Vladimir E. Medenica, Erin Cikanek, Danna Young, Jennifer Jerit, and Jake Haselswerdt.

Providing an in-depth analysis of public opinion, including its origins in political socialization, its role in the electoral process, and the impact of the media, American Public Opinion goes beyond a simple presentation of data to include a critical analysis of the role of public opinion in American democracy.New to the Tenth Edition Updates all data through the 2016 elections and includes early polling through 2018. Pays increased attention to polarization. Adds a new focus on public opinion and immigration. Covers new voting patterns related to race, ethnicity, and gender. Reviews public opinion developments on health care. Expands coverage of political misinformation, media bias, and negativity, especially in social media. Defends political polling even in the wake of 2016 failings.

The field of public opinion is one of the most diverse in political science. Over the last 60 years, scholars have drawn upon the disciplines of psychology, economics, sociology, and even biology to learn how ordinary people come to understand the complicated business of politics. But much of the path-breaking research in the field of public opinion is published in journals, taking up fairly narrow questions one at a time and often requiring advanced statistical knowledge to understand these findings. As a result, the study of public opinion can seem confusing and incoherent to undergraduates. To engage undergraduate students in this area, a new type of textbook is required. The second edition of New Directions in Public Opinion brings together leading scholars to provide an accessible and coherent overview of the current state of the field of public opinion. Each chapter provides a general overview of topics that are at the cutting edge of study as well as well-established cornerstones of the field. Each contributor has made substantive revisions to their chapters, and three chapters have been added on genetics and biology, immigration, and political extremism and the Tea Party. Suitable for use as a main textbook or in tandem with a lengthier survey, this book comprehensively covers the topics of public opinion research and pushes students further to explore critical topics in contemporary politics.