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Vaccine reluctance and refusal are no longer limited to the margins of society. Debates around vaccines'necessity -- along with questions around their side effects -- have gone mainstream, blending with geopolitical conflicts, political campaigns, celebrity causes, and'natural'lifestyles to win a growing number of hearts and minds. Today's anti-vaccine positions find audiences where they've never existed previously. Stuck examines how the issues surrounding vaccine hesitancy are, more than anything, about people feeling left out of the conversation. A new dialogue is long overdue, one that addresses the many types of vaccine hesitancy and the social factors that perpetuate them. To do this, Stuck provides a clear-eyed examination of the social vectors that transmit vaccine rumors, their manifestations around the globe, and how these individual threads are all connected.

This book renews the collective compact that created our public services in the 1940s using voices from service users and service providers. Sections explore long-term conditions, service redesign, information technology, leadership, co-production and quality.

Igniting the Power of Community: The Role of CBOs and NGOs in Global Public Health introduces readers to the pursuit and potential of community-based organizations and nongovernmental organizations to transform global public health. At a time of unprecedented challenges, economic crises, social inequalities, environmental stressors, emerging health threats, these organizations are initiating and driving change, often being the first to call attention to the issues and increasingly forging significant and sustainable solutions.Through concrete examples, success stories, and cautionary tales from experienced practitioners, Igniting the Power of Community demonstrates why understanding the roles of the diverse organizations of this sector is vital to anyone concerned with improving health and public health today. This forward-thinking book explains how citizen sector organizations work, their immediate and long term impact on public health, and the key players and business dynamics involved. With an emphasis on innovative approaches, it provides an'insiders view'into practical considerations regarding organizational structure, financing, and operations. A sampling of the coverage:The new era of social entrepreneurship and philanthropySustainability in international public health NGOsFront-line perspectives from both well-established and grassroots CBOsFaith-based organizations and public healthNGOs and the military: evolving relationships in conflict and disaster zonesUnderstanding the environmental health movement and its impactProject YEAH: a youth AIDS organizations story.Whether you are involved in clinical care, health research, public health programs, or policy development and implementation, this book provides key insights and skills, and will serve as an invaluable resource in working most effectively with and within these dynamic organizations.body>

When corporations claim the same citizenship rights as human citizens, they exercise an undue influence on health policy and democratic processes. Surprisingly, the same basic repertoire of tactics has been found to be employed by corporations to effect this influence, regardless of the specific industry at work. In this book, authors from around the world reveal the range of tactics used across the corporate world that ultimately favor the bottom line over the greater good. The Bottom Line or Public Health deconstructs some of the most ubiquitous tactics at play, including public relations, political influence, legal maneuvering, and financial power, using the pharmaceutical, food and agriculture, tobacco, alcohol, and motor vehicle industries as illustration. However, there is a growing global movement to counter this corporate force. The book discusses the role of non-governmental organizations, indigenous peoples'groups, health advocates, and social justice activists, and the ways in which they are working to reduce corporate power and put control of policy back in the hands of individuals. The Bottom Line or Public Health is for scholars interested in studying the corporate entity, and for individuals and organizations who want to reclaim democracy for human citizens so that health is placed above the bottom line.

Paralleling emerging trends in cyber-health technology, concerns are mounting about racial, ethnic, disparities in health care utilization and outcomes. eHealth Solutions for Health Care Disparities brings these currents together, challenging readers to use, promote, and develop new technology-based methods for closing these gaps. Edited by a leading urban health advocate and featuring 16 expert contributors, the book examines cyber-strategies with the greatest potential toward effective, equitable care, improved service delivery and better health outcomes for all. Chapters go well beyond the possibilities of the Electronic Medical Record to discuss emerging roles for information technology in promoting healthful behavior changes (e.g., nutrition, weight loss, smoking cessation), disease prevention (e.g., cancer, HIV), and healthcare utilization, patient education and medicine compliance). The rise of e-Patients and the transformation of the doctor-patient relationship are also discussed. Opportunities for Web based products and interventions are explored in terms of tracking disparities, improving healthcare utilization and health outcomes, reducing disparities and monitoring trends among patients, whether they have Internet capabilities or not.

This book reviews current health risk communication strategies, and examines and assesses the technical and psycho-sociological tools available to support risk communication plans. It brings together approaches to risk communication from a number of countries and describes the techniques, including drama, storytelling and scenarios that are used to identify and prioritise key communication issues, and to identify policy responses. The book also provides a review of the methods and tools available for risk assessment, risk communication and priority setting, which are relevant not only to practitioners but to health planning more generally, and to many other areas of public health and policy. The discussion of these techniques is supported by case studies, and is concluded by a chapter reflecting on the conceptual and research issues that still need to be addressed. It also proposes new directions for risk communication that key into the public imagination with the aim of gaining their trust and confidence in the risk messages. Communicating Health Risks to the Public: A Global Perspective brings together a wide variety of perspectives on risk communication, from the perspectives of health, anthropology, psychology, and media. It should be of interest not only to those involved in risk assessment or communication but to anyone interested in the role of science and the media in the political process.