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Whether you're a designer, researcher, product manager, or engineer, you need to be concerned about your product's security experience and your organization's overall security. If you care about the people who use your products and want to keep them safe, Human-Centered Security is an essential resource to have at your fingertips. This book provides valuable insights and critical questions to help you ensure that your organization's security experience is both strong and effective. Takeaways Learn how security impacts the user experience—both positively and negatively. Understand key security concepts and terms. Learn about the intricate dynamics of the user security experience. Figure out who your security allies are in your company and how to use them for the best outcomes. Ask better questions when talking to your cross-disciplinary team about how to interpret security. Consider what the enhanced measures are when designing for secure outcomes. Embrace iteration when threat actors surprise your company with unpredictable actions. Discover how to get buy-in for security from your leadership.

As design continues to impact our products, services, and solutions at scale, it is more important than ever to understand the systems and context that surround design decisions. Closing the Loop will introduce you to a powerful systems thinking mindset and provide you with the tools and frameworks to define the systems that surround your work.'Cababa's book comes at a crucial moment for design, and points the way toward a more inclusive, meaningful future for our work.'—David Dylan Thomas, author, Design for Cognitive Bias Who Should Read This Book? This book is for practitioners who want to incorporate systems–thinking methods into their practice. Design researchers, strategists, and experience designers will benefit from the book's tools and instruction to broaden their perspectives, as well as people from technology, healthcare, education, and other spaces in which human–centered design is incorporated. Takeaways Readers will learn to: Combine user–centered design with systems thinking to understand interconnections and interventions to create goals that benefit society. Expand their thinking about what constitutes problem–solving in order to reframe problem spaces. Map the status quo in order to better envision the future. Kick off primary research by conducting interviews with subject matter experts. Use stakeholder maps as a form of analysis and synthesis output. Create a causal loop map to articulate systems forces in the form of cause and effect. Develop a theory of change to plan initiatives that will lead to the desired outcomes and impact. Use the futures wheel as a tool to imagine the impact of decisions.

After years of building the same interface elements, some designers and developers get wise and try to create reusable, common solutions to help everyone stop reinventing the wheel every time. Most fail. In Design That Scales, design systems expert Dan Mall draws on his extensive experience helping some of the world's most recognizable brands create design practices that are truly sustainable and successful.'Dan's book is a game–changer for our approach to design systems, leading to significant changes at my company, making it a must–read for streamlining anyone's complex design systems!'—Nadine Sarraj, Product Designer, 365 Retail Markets'A lively and paradigm-challenging evaluation of what makes good system designs work at any scale.'—Kirkus Reviews Who Should Read This Book? People who are building and maintaining design systems, large or small. Designers, engineers, and product managers who are in search of a more efficient way to work. Leaders and executives who want to effect change but aren't sure how to do it. People who have designed web forms and tables, but don't know what's next. Takeaways A design system is crucial for any organization managing two or more digital products. Learn how to create, manage, and sustain a successful design system. See how the ecosystem of a design system works in order to understand the context for success. Figure out where the people involved in a design system fit and how they can best collaborate. Learn the metrics for success within a design system and how to measure them. Determine the best techniques for marketing your design system to stakeholders. Learn what guidance and relationships are crucial for a design system to succeed. See the end-of-chapter questions that highlight how to guide your design system to a profitable outcome.

Interviewing is easy, right? Anyone can do it… but few do it well enough to unlock the benefits and insights that interviewing users and customers can yield.In this new and updated edition of the acclaimed classic Interviewing Users, Steve Portigal quickly and effectively dispels the myth that interviewing is trivial. He shows how research studies and logistics can be used to determine concrete goals for a business and takes the reader on a detailed journey into the specifics of interviewing techniques, best practices, fieldwork, documentation, and how to make sense of uncovered data. Then Steve takes the process even further―showing the methods and details behind asking questions―from the words themselves to the interviewer's actions and how they influence an interview. There is even a chapter on making sure that information gleaned from the research study is used by the business in such a way to make it impactful and worthwhile. Oh, and for good measure he throws in information about Research Operations.But, hey, that's just the nuts and bolts of the book. The truly fun part is Steve's voice and how he portrays this information through amusing anecdotes about his career, fascinating examples from other practitioners, and tips and tricks that only the most experienced UX researchers, like Steve, could come up with. As a nod to the pandemic, he offers ideas for the best way to interview someone remotely, and he also discusses personal bias―how to identify and deal with it so that it doesn't affect interviews.Everyone will get something from this book. But beyond the requisite information, it's simply a good read. And if you want another good read with stories galore, pick up Steve's other book Doorbells, Danger, and Dead Batteries.'Quite simply the best book on when, why, and how you should conduct user interview studies.'—Elizabeth F. Churchill, PhD, Senior Director, Google Who Should Read This Book? Anyone and everyone who is interested in finding out what makes their business tick, i.e., who their users are. Anyone and everyone who wants to learn how to interview and listen to people. Anyone and everyone, including CEOs, user researchers, designers, engineers, marketers, product managers, strategists, interviewers, and you. Takeaways User research is key for companies to include in their design and development process. The best way to do user research is through interviewing users and determining their needs. Interviewing can identify what could be designed or what is actually a problem. Teams who meet their users face-to-face will build better products. Field research takes a lot of preparation to be successful―and a solid plan in advance. There are critical techniques and frameworks for mapping human behavior. A good interviewer always puts their participants at ease. If you ask the right questions, you'll get the right answers. A smart interviewer checks their worldview at the door. To establish a rapport with your interviewee, listen and don't be judgmental. Research data is a combination of analysis and synthesis. The importance of research analysis must be continually highlighted and emphasized to the powers that be.

Online learning can be so dull—or not!Enter Jenae Cohn and Michael Greer, experienced authors and teachers, who decided it was time to take on the challenge of making online learning more interesting and compelling for students. So, they met in a Zoom call, contacted Rosenfeld Media, and wrote this book, Design for Learning: User Experience in Online Teaching and Learning (many Zoom calls later). The book is structured to teach online learning in such a way that anyone can follow its practices and create a dynamic educational presentation. Chapters cover everything from learning about your learners and setting learning goals to building connections with learners and giving them feedback. In addition, the authors dive into the nitty-gritty details of creating online courses, including takeaways at the end of each chapter and easy-to-follow examples throughout. “I particularly appreciate how thoughtful Jenae and Michael are about considering the experience from the learner's point of view and the emphasis they put on learner agency.”—Julie Dirksen, Author, Design for How People Learn Together, Jenae Cohn and Michael Greer have years of experience designing and producing online courses for students. They wanted the tone of their book to be friendly, supportive, engaging, empathetic, and thoughtful. With that in mind, they chose examples that reflected what an ordinary user might encounter on a day-to-day basis, highlighting everything from complex skills (accessibility) to the most minute details, such as “smile when you talk” for a friendlier tone. Takeaways Writing compelling content and instructional textDesigning interesting text and visuals Planning and producing videos Recording sound and voice-overs Creating and facilitating live website presentations Designing surveys for class feedback Rating whether your presentation was successful Who This Book Is For Teachers, learning development professionals, and anyone tasked with designing an online course or a one-off workshop Content creators, instructional designers, user experience designers, and others who care about the experience of online learning Whether you're a novice or experienced online instructional designer, this book will show you how to apply industry best practices, and provide how-to examples, powerful templates, and activities to craft compelling instructional content—whether text, audio, or video. Best of all—your course will never be called dull again. Frequently Asked Questions Q: How do I design a course that really keeps people's attention online?A: When it comes to online learning, distraction is a huge concern, and engagement metrics are a big part of how designers can tell if a course is really engaging. We believe that the more targeted a course is to your specific learners and their needs, the better you'll be able to serve them. (See Chapter 2, “Learning About Your Learners,” to understand where your learners might be coming from.) We also have specific strategies for keeping learners'attention once the course is running (see Chapters 8, “Facilitating Live Webinar Presentations,” and 9, “Building Connections Among Learners”).Q: Is it really possible to create an online course or training that's just as good as an on-site one?A: We think so! But it's important for readers to recognize that an online learning experience is really different than an on-site course. Comparing the two experiences is (forgive the cliché) like comparing apples and oranges.

'This is the book to read if you're thinking of a career transition from UX to product.'—Ellen Chisa, Founder in Residence, Boldstart VenturesUser experience designers and researchers are wrestling with product management—as a peer discipline, a job title, a future career—or simply wondering exactly what it entails. In Product Management for UX People, Christian Crumlish demystifies product management for UX practitioners who want to understand, partner with, and even become product managers.

Surveys That Work explains a seven–step process for designing, running, and reporting on a survey that gets accurate results. In a no–nonsense style with plenty of examples about real–world compromises, the book focuses on reducing the errors that make up Total Survey Error—a key concept in survey methodology. If you are conducting a survey, this book is a must–have.

Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating—sometimes even offensive or biased. Conversations with Things teaches you how to design conversations that are useful, ethical, and human–centered—because everyone deserves to be understood, especially you.

Your customer has five senses and a small universe of devices. Why aren't you designing for all of them? Go beyond screens, keyboards, and touchscreens by letting your customer's humanity drive the experience—not a specific device or input type. Learn the techniques you'll need to build fluid, adaptive experiences for multiple inputs, multiple outputs, and multiple devices.

Advances in narrow artificial intelligence make possible agentive systems that do things directly for their users (like, say, an automatic pet feeder). They deliver on the promise of user-centered design, but present fresh challenges in understanding their unique promises and pitfalls. Designing Agentive Technology provides both a conceptual grounding and practical advice to unlock agentive technology's massive potential.

It's easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You'll learn to develop products and features that improve your business's bottom line while dramatically improving customer experience.

Want to know what your users are thinking? If you're a product manager or developer, this book will help you learn the techniques for finding the answers to your most burning questions about your customers. With step-by-step guidance, Validating Product Ideas shows you how to tackle the research to build the best possible product.

User research war stories are personal accounts of the challenges researchers encounter out in the field, where mishaps are inevitable, yet incredibly instructive. Doorbells, Danger, and Dead Batteries is a diverse compilation of war stories that range from comically bizarre to astonishingly tragic, tied together with valuable lessons from expert user researcher Steve Portigal.

Effective interface animation deftly combines form and function to improve feedback, aid in orientation, direct attention, show causality, and express your brand's personality. Designing Interface Animation shows you how to create web animation that balances purpose and style while blending seamlessly into the user's experience. This book is a crash course in motion design theory and practice for web designers, UX professionals, and front-end developers alike.

Like a good story, successful design is a series of engaging moments structured over time. The User's Journey will show you how, when, and why to use narrative structure, technique, and principles to ideate, craft, and test a cohesive vision for an engaging outcome. See how a “story first” approach can transform your product, feature, landing page, flow, campaign, content, or product strategy.

Conventional product development focuses on the solution. Empathy is a mindset that focuses on people, helping you to understand their thinking patterns and perspectives. Practical Empathy will show you how to gather and compare these patterns to make better decisions, improve your strategy, and collaborate successfully.