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Whether you're an entrepreneur or working for a company, you're in business for yourself. You are selling products and services. You have to persuade buyers—employers as well as customers—that what you're offering is worth more than what they're paying.In this lively, concise, but thorough guide to the basic principles of business, Brian Tracy takes you through the skills you need to succeed, no matter who you are or what you're doing. You'll learn: The four communication styles and how to talk to each one. How to negotiate for a better deal on anything. Why you need to know how to sell. How to double your efficiency at work. Whether you have what it takes to start your own business. How to use other people's money to leverage yourself to success. How to gain access to your own creative genius. The art of managing money. A sure track to financial independence. The quickest and surest ways to make your fortune in real estate. And much, much more.Business success doesn't come from luck. As Brian shows, it's the result of setting clear, written goals and outlining precise steps for accomplishing them. Distilling decades of business and consulting experience, Brian provides a concentrated and high-powered dose of business expertise that will help you reach your highest aims.

Build lasting wealth and impact with lessons from the “bold and relentless disruptor” changing the face of entrepreneurship in America (Black Enterprise). Having lived nearly her entire life below the poverty line before going on to attain wealth and success as an entrepreneur and investor, Arlan Hamilton knows that entrepreneurship is the quickest path to money and power—particularly for those who haven't had much of it in the past. In Your First Million, she shows how anyone—no matter what they look like or how much money they have—can tap into all the new tools they have at their disposal to get their million-dollar idea off the ground. Readers will learn how to: identify unmet needs, raise money, choose the right collaborators, create multiple income streams, and turn their unique knowledge and experience into a profitable business—while reinvesting in their communities and empowering others to do the same. If we can change who gets to decide what new ideas are worthy, and who gets to turn those ideas into reality, not only can we change our own circumstances—we can change the world.

Crush Convention, Command Respect, and Conquer Your Rivals on Your Road to Success Rules-breakers and mavericks, rejoice! Your definitive guide to business success has arrived, ready to shatter the chains of mediocrity. Embark on an audacious journey that will challenge everything you thought you knew about business.Using Dan S. Kennedy's no-nonsense methods, this revised edition of his best-selling book, “No B.S. Guide to Succeeding In Business by Breaking All the Rules” brings his tried-and-true techniques into the modern day, ensuring you're equipped to conquer the challenges of today's business landscape. But make no mistake, this book is not for the faint of heart. If you're comfortable with the status quo, it's time to turn back now—this journey is reserved for those daring enough to break free from convention.Welcome to your no B.S. guide– your personal blueprint to unconventional success. Bid farewell to cookie-cutter marketing campaigns, “positive-thinking” motivators, and all preconceived notions of a successful entrepreneur. With Dan S. Kennedy and the esteemed experts at Entrepreneur as your advisors, you'll uncover the secrets to transforming your business into a trailblazing powerhouse.Profit from disruption and crush the competition with the “No B.S. Guide to Succeeding in Business by Breaking All the Rules.” Your path to greatness is counting on it.

Expanding upon one of his high-level foundational teachings: Strategic Coach co-founder Dan Sullivan explains why achieving 10X growth is easier than going for 2X growth.Dan Sullivan, the world's leading coach for highly successful entrepreneurs, wants you to know that achieving 10X growth is exponentially easier than striving for 2X growth. Most find this idea confusing at first because simply imagining 10X growth causes them to think they need to do 10X more work to achieve it. However, being a 10X entrepreneur is nothing like what most people think.10X is not the outcome; it's a counterintuitive process you can apply every time you want exponential growth in your life and business. To make 10X possible, you must focus on expanding what Dan defines as your four most important freedoms—time, money, relationship, and purpose. As your time becomes 10X more valuable, you increasingly multiply the money you earn both in terms of amount and profitable satisfaction. As money becomes a tool you can increasingly access with greater ease, you will engage with a growing number of other freedom-motivated individuals. As both your professional and personal life fills up with 10X more unique and collaborative relationships, you will realize that your most powerful purposes in all areas become 10X more lasting and positive for everyone involved. You will be impressed by what your life has become, and the meaning and impact you're having.10X is fundamentally about quality vs quantity, and the quality of your freedoms determines the results you achieve.

“The authors'collective expertise provides a rich tapestry of insights, offering a comprehensive guide for leaders navigating the complex landscape of entrepreneurship.” – Readers'FavoriteWhat does it actually take to become an entrepreneur? In this first book of the For Leaders Series from Indigo River Publishing, ten successful serial entrepreneurs share their perspectives of risk-taking and business building. From crushing fear to creating global impact, this book will give you insights and tools for your journey. Entrepreneurship For Leaders features a dynamic range of contributors: Joel Clelland, Bobby Dunaway, Jason Duncan, Mark Hayes, Matthew Holland, Michael Markiewicz, Ellen Moran, Daniel Vega, Jayshree Vakil and Dan Young. With more than several dozen start-ups between them, they address common experiences and essential skills: Learn when and how to delegate. Discover the right kind of passion to drive success. Understand the factors that distinguish entrepreneurs from employees. Capitalize on the leadership styles of your team members. Position your business for the best tax advantage. Nurture the right kind of energy within yourself and your organization. Create and maintain healthy relationships for a stronger, more impactful presence. An engaging read, Entrepreneurship is sure to spark new perspectives and ideas for expanding your entrepreneurial experience.

A galvanizing playbook for success from Steven Bartlett, one of the world's most exciting entrepreneurs and the host of the No. 1 podcast The Diary of a CEO'This is a must-read for anyone dreaming of doing something audacious.'Jay Shetty'Valuable lessons about the importance of following a different and unconventional path to power.” Robert GreeneAt the very heart of all the success and failure I've been exposed to - both my own entrepreneurial journey and through the thousands of interviews I've conducted on my chart-topping podcast - are a set of principles that ensure excellence.These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great. The laws are rooted in psychology and behavioral science, in my own experiences, and those of the world's most successful entrepreneurs, entertainers, artists, writers, and athletes, who I've interviewed on my podcast.These laws will stand the test of time and will help anyone master their life and unleash their potential, no matter the field.They are the secret sauce to success.

What does it mean to innovate? What skills are needed? What thought processes are involved? Answers to these questions can be found in the real-life stories of Agents of Innovation. Louis Jacques Filion and chapter co-authors Rico J. Baldegger, Candido Borges, Fernando Dolabela, Joëlle Hafsi and Francine Richer, present six fascinating case histories of three different types of agents of innovation: entrepreneurs, who create new products or services, facilitators, or process innovators, who help entrepreneurs to develop their enterprises, and intrapreneurs, who innovate within the organizations that employ them. In the second part of Agents of Innovation, a set of exercises guide readers as they develop their own innovative thinking process. Valuable to researchers, students, and those about to branch out into the world of business, Agents of Innovation informs many different disciplines, and in particular strategy – the sister discipline of entrepreneurship as far as the implementation of innovation is concerned.

Create a profitable, sustainable business while improving yourself and your community In Secrets of Next Level Entrepreneurs: 11 Powerful Lessons To Thrive in Business and Lead a Balanced Life, business strategist Alex Brueckmann presents a collection of practical and insightful resources that walk you through how to grow a profitable business while maintaining a healthy and fulfilling life. You'll learn to run your company while, at the same time, contributing to and improving a community and world we all want to live in. In the book, industry leaders offer hyper-specific and actionable advice about issues that dominate the thoughts of every business leader and owner at one point or another, from how to implement environmentally and socially sustainable practices to building high-performance workplace cultures and setting optimal pricing strategies in environments of high inflation. You'll also find: Frequently overlooked perspectives and unfamiliar topics that hold huge value for courageous readers with open minds Strategies for prioritizing self-care while running your business, ensuring you don't neglect yourself while you're taking care of everyone else A philosophy that emphasizes the creation of sustainable, profitable businesses that contribute to the health of their founders, employees, stakeholders, and communitiesA singular and powerful collection of resources for entrepreneurs, founders, managers, executives, board members, and other business leaders, Secrets of Next Level Entrepreneurs will also earn a place on the bookshelves of coaches, consultants, and other professionals who serve business leaders.

'Innovation & Creativity'winner in the 2023 Porchlight Business Book Awards'The Idea is the Easy Part is an honest and realistic look at the challenges and rewards of entrepreneurship. I highly recommend this book to anyone considering starting a business.”—Chris Barton, Founder of Shazam, three-time entrepreneur, inventor, and tech investorVenture capitalist and former executive Brian Dovey offers readers a personal, humorous, and story-driven compendium of practical and accessible advice for navigating the risky entrepreneurial journey.Part business manual, part memoir, The Idea Is the Easy Part counters widespread myths of failure and success with lessons learned from Dovey's decades of hands-on business experience.Today's renowned businessmen and entrepreneurs, like Elon Musk, Mark Cuban, Peter Thiel, and more can earn celebrity and billionaire status. Our books, movies, and TV shows seem to say that with a big idea and a jazzy elevator pitch, anyone can quickly earn funding for their own startups and achieve massive financial success. In these stories, a brilliant innovation—and the funding you'll easily acquire—are all you need for success.The reality, however, is vastly different. Getting funding is incredibly hard, and success depends on many factors, strategies, and decisions.Between serving as the president of the company that developed the groundbreaking EpiPen, bringing entrepreneurship to a Fortune 500 company as president, working in venture capitalism for several decades, and being involved in the development of nearly 300 startups, Brian Dovey is well acquainted with entrepreneurship—its reality as well as its mythology. In The Idea Is the Easy Part, Dovey debunks common myths about businesses and lays out an enthusiastic but realistic guidebook for aspiring entrepreneurs guiding them with the right growth mindset to make better decisions at every stage of the entrepreneurial process.The Idea Is the Easy Part is a reliable guide to navigating entrepreneurial waters, replacing today's misleading notions with objective and actionable advice.

You've thought about starting your own business... but how can you decide if you should really take the leap?An entrepreneur depends on far more than just a great idea and a generous helping of luck. There's a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the heck do I do it?You need answers, not BS. This book has them.The updated edition of Entrepreneurial Leap will help you decide, once and for all, if entrepreneurship is right for you—and give you the tools you need to create a successful business.In this three-part book, Gino Wickman, bestselling author of Traction, reveals the 6 essential traits that every entrepreneur needs in order to succeed, based on real-life stories of entrepreneurs who have reached incredible heights. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur, learn how to avoid 8 critical mistakes, and determine what type of business best suits your unique skill set. What's more, Wickman provides a detailed road map to a better start-up, including 8 must do's to increase your odds of success, 9 stages of building your business, and 10 disciplines for managing and maximizing your energy. Packed with tools, tips, and exercises that will accelerate your path to start-up success, Entrepreneurial Leap is a simple and practical how-to manual for BIG results.Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

Become your own boss and make money your way with this helpful guide for hopeful business owners everywhere looking to begin the complicated process of starting a business.Starting a business can be an overwhelming and difficult process. From creating a business plan and budget to hiring employees and paying taxes, there are a myriad of things that need to happen on a relatively quick timeline. In Starting a Business 101, you will learn everything you need to know to start a successful business and handle any obstacle that is thrown your way during the process.

NEW YORK TIMES BESTSELLEREver wish there was a step-by-step blueprint to design your life for financial freedom, lifestyle flexibility, and major impact?Are you ready to go from being stuck and complacent to courageous and capable of creating a business offering you the time and financial freedom you never dreamed possible?Through sharing her tried and true strategies, inspiring stories, and mindset shifts, Amy Porterfield, host of the top-rated podcast Online Marketing Made Easy and a 9-to-5 escapee who built an 8-figure online business on her terms, reveals:Why you don't need to know exactly what your business is going to be to get started Tips to navigate the 5 most common boss traps, including self-sabotage and “superwoman syndrome”How to use your 10 percent edge to build a foolproof marketing planThe keys to set up your business to avoid trading your time for moneyHow to craft your first offer and overcome the fear of putting it out thereYou can have more time, flexibility, recognition, income, and impact. You're capable of so much more than you know. You've got this!

A unicorn founder gives step-by-step advice on everything from finding product-market fit to managing investors In Problem Hunting: The Tech Startup Textbook, Brian Long offers a tactical approach to building a tech company based on his experience growing a multi-billion dollar software business and selling another business to Twitter for nine figures. This is a daily playbook that any budding entrepreneur will return to over and over again as a reference when building their business.Problem Hunting is broken down into chapters giving simple, step-by-step advice for each stage and functional department needed to run a startup tech company: Finding and testing product market fit Creating and refining your product Selling and marketing your new solution Hiring your team and building your culture Mobilizing financial, legal, and compliance functions Pitching investors and securing funding Built upon learning and anecdotes from a unicorn founder, Problem Hunting has everything prospective entrepreneurs and leaders need to start their business.

Your Comprehensive Guide to Franchise Success was created to solve the problem of misaligned interests in franchise sales, as well as a lack of tools to promote good decision making in franchise purchasing. Jimmy St. Louis'goal is to help fledgling business owners and entrepreneurs determine the right franchise and prepare them for success as a franchise owner and operator. His approach requires three definitive steps: Identify: Is franchising right for you? Assess your business skills, identify your preferences, and determine your non-negotiables as you compare different industries and identify which ones appeal to you.Research: What brands and franchise models align with your skill set? Use our workbook to compare brands, evaluate franchise models, review FDDs, and engage directly with franchisors and franchisees. Decide: Are you ready to take the plunge? Sign your franchise agreement and start forming concrete plans with your franchisor's guidance and support. For anyone looking to gain financial independence, dreaming of owning a business, or looking to expand their business portfolio, investing in a franchise is an incredible experience—but it's also a big decision to make. Your Comprehensive Guide to Franchise Success is designed with simple, easy-to-follow steps for those looking to enter the exciting world of franchise ownership.

Elon Musk is one of the world's most successful entrepreneurs -- the CEO of Tesla, the founder of SpaceX and one of the richest people on the planet. Raised in South Africa, he attended a number of universities, before founding the software company Zip2 in 1995. Just four years later it was bought for $307 million. X.com, the online bank he founded in 1999, merged to form PayPal the following year. His business interests have expanded to include aerospace, artificial intelligence and neurotechnology. This book is a deep dive into his career and how he built his business empire. A fascinating read for aspiring entrepreneurs or anyone looking to build a successful business.

How do entrepreneurs achieve success? There are many ways to become successful with a new venture, but many aspiring entrepreneurs try to do it their way without ever trying another approach or looking beyond what they know. This book will improve your chances by providing a comprehensive and inclusive look at how to become more successful as an entrepreneur. Each of the twelve contributing authors is an expert in their field and shares valuable advice for ambitious business leaders, applicable to a wide range of industries, situations and challenges. The authors are all part of the BIP100 community, a group of experts who put friendship and caring at the top of their values. Together they actively seek to share wisdom while giving back to each other and paying forward in society at large. This book, with a foreword by Thomas Power and Penny Power OBE has contributions from Jeremy Cassell, Mindy Gibbins-Klein, Jon Keel, Nick Marangos, Jay Moore, Andrew Morgan, Chris O'Hare, Owen O'Malley, Steve Sanders, Subash Tavares, Lesley Thomas and Matt Thompsett.

You've heard again and again that getting rich means working hard and being willing to put in long hours, often at the expense of everything else in your life.The 6-Minute Work Day is here to dispel that myth—and show you how to grow your income without wasting all your time and energy on work.So many financial gurus, business books, and corporate training seminars teach you to hustle, grind, work harder, start work early, and stay late to be able to move forward in your career—or even just make ends meet. But then you get that promotion or pay off that debt and the hustle starts again. And again. And again. The truth is, you don't need to put in more hours to make more money. In fact, you should put in less—specifically, six minutes. Douglas Vermeeren, an award-winning entrepreneur trainer, has distilled his proven advice into this book to help you cast off your workday, optimize your time and freedom, and dramatically increase your income. In The 6-Minute Work Day, Vermeeren breaks down:Why we go to work—and why we don't need to do that to accomplish our goalsWhat we can really do in six minutesHow we can create and maintain a six-minute workdayHow we can expand on the income streams that our six minutes have generated to gain even more wealthIf you want to ditch the daily grind and spend your time living instead of working while still making money, The 6-Minute Work Day is the straightforward, actionable guide you need.

This geeky guide (by an avowed geek) shows you the ins-and-outs of making money involved in the worlds you love to immerse yourself in or one you want to create.Turn Your Fandom Into Cash teaches fans how to power up their own geeky businesses, harness the power of their fandom, and shield themselves against the wrath of intellectual property holders. This book will also offer real-world examples for aspiring Tony Starks and Bruce Waynes. In many cases, these passion-pursuits have led to full-time careers; in one case, it created a $100 million business. This book is filled with advice from geeky creators, all of whom have earned money following their passions. Some of these creators work independently, others take gigs when they're not at their day jobs, and some have created businesses that have earned millions. In Turn Your Fandom Into Cash, you will learn: How many opportunities there are to find work doing something you love.What kind of education and financial outlay is required to start your particular geek business.How to acquire a license from a major media publisher.What kind of work you can legally create, even without a license.Advice on why you should—and should not—go into business for yourself.Practical tips on getting your products and services noticed by fans. Truly, there has never been a better time to have a geek business. Now grab your lightsaber or your Lucille and take a slice out of the fandom you love dearly.

Do you feel like you're constantly busy but not getting anywhere? Have your goals been hijacked by other people's agendas? Do you feel stretched too thin? Are you struggling to envision ‘what's next'for your life? If you've answered yes to any of these questions, it's time to stop and reclaim your focus. Take control of your own choices – instead of giving others the implicit permission to choose for you. For more than 25 years Sarah has helped leaders to achieve their personal best. Now in Find Your Focus: 5 Steps to Your Best Year Ever!, she shares her 5-step programme to help people achieve what they never thought possible. Find Your Focus: 5 Steps to Your Best Year Ever! is about rediscovering what you really want in life and creating a game plan to get there. You'll learn how to: • Audit your life to uncover your real dreams • Create your own game plan to turn these dreams into reality • Practise daily routines to keep you on track Don't let another year pass you by, without having the life you truly want. Get out of your rut, reclaim your personal vision, and have your best year ever! Success isn't only about setting goals; it's about keeping on track. Find Your Focus combines inspiring stories with useful tools to keep you productive and above all, to stay focused on important priorities. — Pieter Engelbrecht, CEO, Shoprite Holdings Ltd We are always looking for ways to make our lives better. In Find Your Focus, Sarah Arnot Mulhern encapsulates in a very concise and readable way, what we can do to improve our lives and achieve our goals. All of us can take away something from this. — His Excellency Liam Mac Gabhann, Ambassador of Ireland, Embassy of Ireland, Pretoria I've experienced Sarah Arnot Mulhern guide CEOs and senior leaders in their leadership development journey through coaching, consulting and mentoring. Now she has gathered her wisdom and foresight in Find Your Focus to give everyone the chance to find purpose and to help you pursue meaningful outcomes that can be as ambitious as you want, yet are grounded in the reality of your life. — Mark Watt, Partner, Heidrick & Struggles ABOUT THE AUTHOR Sarah Arnot Mulhern is a Partner at Heidrick & Struggles, the global executive search and consulting firm, where she provides leadership development and executive assessment services to Boards, CEOs and senior executives across the globe. Her career spans more than 25 years, most of it spent at Accenture, Spencer Stuart, the Woodburn Mann Leadership Science Institute, which she founded, and now Heidrick & Struggles. She has lived and worked in Ireland, France, the UK and South Africa. As an Executive Search consultant at Spencer Stuart in Paris and London, she led the European Internet Practice and the European Software Practice. When Sarah moved to South Africa, she invested in her passion to guide CEOs and Executive Committee Members of large corporates through the challenges of leadership and their personal leadership journeys. She consults Boards and CEOs on CEO succession planning and top team effectiveness. She also coaches CEOs and has featured on CapeTalk, Power FM, eNCA, CNBC and SABC for her insights on leadership. Sarah's second book, Keep Your Focus: 40 thought-pieces on maintaining your top performance, is also published by KR Publishing. Sarah holds BA (Hons) and MA degrees from Trinity College, Dublin and an MPhil (Executive Coaching) from the University of Stellenbosch Business School. In addition, she is an ambitious equestrian athlete in the sport of eventing.

•WINNER OF THE STARTUP/SCALEUP BUSINESS BOOK AWARD 2023•An essential guide to equip the next generation of founders with the mindset and tools they need to take the leap to become globally successful entrepreneurs. Featuring a foreword by Reid Hoffman, founder of LinkedIn, this fascinating handbook inspires potential founders and provides essential guidance and advice for people who want to create their own start-up and build a successful company. This book answers the question “how do I get started?” It takes the reader from making the decision to plunge into entrepreneurship, through the process of choosing and developing an idea and team, all the way to raising capital and working with VCs and angel investors. Alice Bentinck and Matt Clifford are the co-founders of Entrepreneur First (EF). Over the last decade, they have worked with thousands of ambitious individuals across the world, supporting them to become founders. Those individuals have now built companies worth billions of dollars that are taking on some of the world's biggest challenges, including finding hard-to-spot cancers, tackling climate change and building new financial platforms. In How to Be a Founder, the authors share advice, insights and lessons from their decade of experience working with individuals to become successful founders. The book covers what you need to do today to start your journey as a founder and the steps to take to maximise your chances of building a high-growth, scalable company. You'll also hear advice from some of the world's best investors and entrepreneurs who have built some of most iconic technology companies of our time.

'A nicely balanced personal and practical book of corporate reflections and hard-won business lessons.'—Kirkus ReviewsWhat is it really like to be an entrepreneur? After nearly fifty years of building a successful media company, founder of American all-sports radio Jeff Smulyan shares with candor and humor just how many bitter failures come with each great victory along the way.For founder and CEO of Emmis Communications Jeff Smulyan, the path to success has been anything but straightforward. When you've owned a Major League Baseball team, started America's first all sports radio station, created the world's two largest hip hop radio stations and managed everyone from David Letterman to Ken Griffey Jr. and Don Imus and even been nationalized by an ally of Vladimir Putin, you've seen the rollercoaster ride of an entrepreneur from every side. Aspiring entrepreneurs, radio and media industry insiders, and avid sports fans alike will appreciate Smulyan's honesty as he shares the countless lessons he's learned from decades of entrepreneurship. Smulyan offers readers priceless insight into navigating the twists and turns of growing a business and teaches how to build a culture based on both trust and humor—the essential keys to surviving almost anything.Never Ride a Rollercoaster Upside Down details Smulyan's journey: from taking over his cousin's failing country music radio station and founding his own company, to purchasing and then selling ownership of the Seattle Mariners and guiding his company through the Golden Age of Radio. Alongside his humorous, eventful, and dramatic stories, Smulyan presents valuable pointers and tips—for anyone else brave enough to try their own hand at starting a business.The journey to booming business is a rollercoaster. Learn from someone who has experienced all the ups and downs—and knows that what's most important is to hold on while keeping your sense of humor intact.

Don't trade your 40-hour workweek for an 80-hour a week side hustle.The promise of entrepreneurship is to create a lifestyle of freedom - but the pursuit often leads to a time bankrupt life.If you're an overworked employee who's done with the 9-to-5, a serial entrepreneur who has yet to realize the American dream, or a burned outside hustle owner who's tired of the grind, this book was written for you.Passive income expert Brian Page will guide you step-by-step through 38 bitesize chapters that will teach you how to ditch the rat race and enjoy the “Passivepreneur” lifestyle. In Don't Start a Side Hustle, you will learn how to:Trade working your ass off in exchange for hard-working assets.Create cash flow from products, services, and properties you don't own.Become an “income producer” instead of an “income earner.”Live a lifestyle of freedom by building a passive income empire.Follow in Brian's footsteps as he quit his job and earned a 7 figure automated income - in just 47 days.This book is filled with true stories that will inspire you to live a life you never knew was possible. If your dream is to live more, work less, and earn an automatic income for you and your family, Don't Start a Side Hustle is your roadmap.

Make Money Have Fun is the bridge between passion and prosperity. Think about it, everyone knows someone who is making a ton of money but miserable as can be; conversely, everyone may also know folks who are happy as can be but can't ever seem to find a spare dollar. Make Money Have Fun is the solution to both of those situations. People no longer need to forego their happiness in order to make a decent living. By utilizing the strategies inside Make Money Have Fun, aspiring entrepreneurs learn how they can go from Broke and Miserable to Rich and Happy. Here's the best part, it's not as hard as one might think. Anyone can do this, no matter their background. Are you ready to change your life?

LEARN THE RECIPE FOR STARTING A SUCCESSFUL BUSINESSFor the first time ever, founder of Sprinkles cupcakes, Candace Nelson, is sharing the recipe for success in her new book, Sweet Success. She will walk you through the steps she took to build a globally beloved brand, so you can do it too. Although she deals in frosting, there's no sugarcoating here. Candace pushes back the kitchen door to reveal mistakes, misses, and lessons learned the hard way. Readers will learn how to:Obtain the key ingredients to any successful businessCraft the mindset of an entrepreneurLearn the secret recipe for packaging a product for profitTurn kitchen experiments into top selling productsCultivate a community of brand evangelistsStep into a personal brand to amplify the businessKnow where to put marketing dollars most effectivelyAnd much more. In a time of unprecedented disruption and innovation, people are rethinking career and professional purpose. It's never been a better time to start a business. Sweet Success dispels the myth that entrepreneurship is reserved for an elite few and is a must-read for anyone with a passion needing a place to start or a push along the way.At a career crossroads, instead of going to business school like her peers, Candace Nelson reflected on what she really wanted to do—and did what nobody, including Candace herself, would have expected. She poured her passion and life savings into creating the world's first cupcake bakery. Today, Sprinkles Cupcakes and its Cupcake ATMs have become a globally recognized brand, celebration mainstay and inspiration for entrepreneurs everywhere.

FINALIST: Goody Business Book Awards - Entrepreneur: Young EntrepreneurIf you have a great start-up idea and know how to think like an entrepreneur, but are still at college or university, then this book will show you how to run your business without having to drop out. Research shows that Generation Z are the most entrepreneurial generation yet. If you don't want to wait until you graduate before launching the next big thing, then this book - written by successful young entrepreneurs Swish Goswami and Quinn Underwood - is for you. Packed with practical and realistic advice The Young Entrepreneur really cuts through the noise surrounding business innovation and makes a clear case for starting your own company while you're young. Featuring inspiring examples and invaluable resources to give you the tools you need, this book is your one-stop guide to jump-start your entrepreneurial journey.

A vibrant, illustrated guide to blazing a unique and fulfilling creative path, from the Stanford d.school.Humans have always been creative hustlers—problem solvers who seek to live beyond the limits suggested by society. Yet we live in a world where the place you were born, the amount of money you have, and the level of melanin in your skin indicate the precise path you are expected to follow. Too many of us silence our creativity and let our hustle calcify as we settle for the roles assigned to us. Now Olatunde Sobomehin and sam seidel, co-teachers of the Creative Hustle course at Stanford University, help you identify and navigate your own creative path that leads from your gifts—your unique combination of skills—to your goals, where you make a living doing things that matter. You'll learn about other creative hustlers, like Bryant Terry, who merged his passions for social justice and African American cuisine to become an award-winning eco-chef and cookbook author; Sian Heder, who used her desire to deeply understand herself and others to make award-winning films that add to the cultural conversation; and author/TV host Ayesha Curry, who aligns her professional and personal decisions with her core values. Taking inspiration and lessons from these creative problem-solvers and using activities from the Creative Hustle course, you will begin to see and shape your own path—and follow it to the fulfillment of your goals.

You may not know it, but you are sitting on a goldmine. Your knowledge, passions, and skills can be transformed into a lucrative income stream that requires no college degree, zero employees, and less than $50 to get started. Whether it takes shape as a full-fledged business, a side hustle, or automated earnings is up to you!Before you can monetize what you know, you'll need to learn the dynamics of the knowledge economy. There's no one better to teach you than Graham Cochrane—business coach, YouTuber, and founder of The Recording Revolution, a once no-name blog about music turned 7-figure business that requires fewer than 5 hours per week of work. With How to Get Paid for What You Know, he provides a proven 6-step system for turning your ideas, skills, and passions into an income stream that puts money in your bank account day and night, whether you're working or not. In this book, you'll learn how to: Discover your idea and ensure it will be profitable,Build an audience,Package your knowledge into a highly desirable digital product,Sell online in an authentic and ethical way,Leverage simple online tools to market your product, andAutomate the entire process so that income flows to you even when you're not working. Follow these steps and you'll be well on your way to creating better stability in your income and finding more fulfillment in your work and, ultimately, your life. How to Get Paid for What You Know is your essential guide to a new and better way to make a living.