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1. Marketing in the Cyber Era : Strategies and Emerging Trends

Author

Ghorbani, Ali and Ghorbani, Ali

Subjects
Internet marketing, Marketing
Abstract

'This book brings together best practices and innovative approaches for effective marketing in today's economy, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era'--

Published
2014

Catalog

Books, media, physical & digital resources
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