Search

Your search keyword '"Age"' showing total 1 results
Start Over Descriptor "Age" Category business & economics / marketing / research

Refine your results

1 results on '"Age"'

1. Buyographics : How Demographic and Economic Changes Will Reinvent the Way Marketers Reach Consumers

Author

M. Carmichael and M. Carmichael

Subjects
Marketing, Consumption (Economics), Consumer behavior--Social aspects, Age
Abstract

Buyographics follows eleven American families and explores how their life decisions impact consumer behavior. This is not just a data book, because each of these numbers - in datasets big and small - is a person. As you read their stories, trends come to life and provide a greater understanding of how to reach your target.

Published
2013

Catalog

Books, media, physical & digital resources
See catalog results