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1. The Role of Brands in an Era of Over-Information

Author

Ricardo Fontes Correia, Dominyka Venciūtė, Bruno Miguel Sousa, Ricardo Fontes Correia, Dominyka Venciūtė, and Bruno Miguel Sousa

Subjects
Marketing--Technological innovations, Branding (Marketing), Information overload
Abstract

'This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with branding and over-information, providing also practical cases where these concepts show their relevance'--

Published
2023

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