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1. Working the Crowd : Social Media Marketing for Business

Author

Brown, Eileen and Brown, Eileen

Subjects
Social media--Economic aspects, Internet marketing, Online social networks--Economic aspects
Abstract

Engaging with social media such as Facebook, YouTube, and Twitter is now a key part of global business communications. Blogs, microblogs, social networking and social news sites have become the new tools for effective marketing and sales. This book is an excellent resource for anyone planning a social media strategy or individual campaign. It includes: specific sites and blogs for various types of networking; creating a social media brand and reputation; legal issues; future predictions.

Published
2010

Catalog

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